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William Crano Discusses THE RULES OF INFLUENCE
Boeing Room, Lemieux Library, Seattle University
Seattle, WA
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William Crano Discusses THE RULES OF INFLUENCE
Seattle University and Global Visionaries, the Seattle-based nonprofit that empowers young people to become global leaders, bring SOCIAL INFLUENCE EXPERT, WILLIAM CRANO, to Seattle to discuss his book, THE RULES OF INFLUENCE: WINNING WHEN YOU'RE IN THE MINORITY. Crano is a recognized leader in applied research on persuasion and minority-group influence and his latest work is being praised as a manual for informed social action.

THE RULES OF INFLUENCE addresses the question: How can you use the science of persuasion to win people over even when you are vastly outnumbered and outmatched?

ADMISSION IS FREE & OPEN TO THE PUBLIC, but registration is required.

By applying the science of persuasion Dr. William Crano has discovered proven strategies to use when an issue becomes so important that it compels you go up against the status quo. He has distilled these strategies, such as working from the inside and changing the game from subjective preferences to objective decisions, into an extraordinary collection of rules that radically affect the likelihood of successfully taking on the majority.

Praise for The Rules of Influence from Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness: " Look out, GoliathDavid has a training manual! In this smart and engaging book, Crano uses cutting-edge scientific research to show us how the few can influence the many, and how the weak can beat the strong. One of the best books on social psychology ever written."

Crano is a professor of psychology at Claremont Graduate University, an American Psychological Association and Association for Psychological Science fellow, a former NATO senior scientist and former Fulbright fellow. He has contributed to national and international policy as an advisor to the United Nations, the Surgeon General, the National Institutes of Health, the White House Office of National Drug Control Policy, the European Union, and the U.S. Department of Energy. Crano's basic research is concerned with social influence, attitude change, and behavior change, especially the impact of minorities on the beliefs and actions of the majority, and on the effects of self-interest on attitudes and actions. His applied research is concerned with the development of persuasive and instructional information to promote positive behaviors and prevent negative outcomes such as the spread of HIV/AIDS, and to prevent drug abuse in children and adolescents. He received his Ph.D. and M.S. from Northwestern University and his B.S. from Princeton University.


Global Visionaries thanks the Office of the Associate Provost for Academic Achievement at Seattle University for sponsoring the April Author Series event.

ABOUT SEATTLE UNIVERSITY: Founded in 1891, Seattle University is a Jesuit Catholic university located on 48 acres on Seattle's Capitol Hill. More than 7,800 students are enrolled in undergraduate and graduate programs within eight schools. U.S. News and World Report's "Best Colleges 2011" ranks Seattle University among the top 10 universities in the West that offer a full range of masters and undergraduate programs.

ABOUT GLOBAL VISIONARIES: Founded in 1997, and incorporated as a not for profit in 2002, Global Visionaries is a Seattle, WA-based organization that empowers youth from diverse socio-economic, ethnic, racial, and geographic backgrounds to become global leaders in creating a just and sustainable future. Global Visionaries provides the platform for youth to take leadership on 21st century issues and instills a lifelong ethic of service and philanthropy. Global Visionaries' programs combine localized leadership training with "a cultural immersion experience in Guatemala, and local and international service projects focused on social justice and environmental conservation." The organization recently received grants from Seattle International Foundation, CFOs Foundation, Norcliffe Foundation among others. Executive Director, Christopher Fontana, received the Red Winged Leadership Award for being a leader committed to embracing the unique intersection where leadership, business acumen, and social impact overlap. The Global Visionaries Author Series presents authors and other speakers offering perspectives on ideas related to the themes of leadership, education, environmental sustainability, global citizenship and social justice in order to bring together and encourage conversation among a diverse, multi generational community.
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Boeing Room, Lemieux Library, Seattle University (View)
901 12th Avenue
Seattle, WA 98122
United States

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Education > Business

Minimum Age: 14



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Seattle, WA United States
Apr 26, 2012 1:43 PM
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Seattle, WA United States
Apr 26, 2012 1:43 PM
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Seattle, WA United States
Apr 26, 2012 2:57 AM
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Seattle, WA United States
Apr 25, 2012 10:54 PM
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Seattle, WA United States
Apr 25, 2012 4:10 PM
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Seattle, WA United States
Apr 25, 2012 3:40 PM

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