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East Middlesex District of the Massachusetts Dental Society-5 Keys to Dental Social Media Marketing

Burlington Marriott
Burlington, MA

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East Middlesex District of the Massachusetts Dental Society-5 Keys to Dental Social Media Marketing

East Middlesex District of the Massachusetts Dental Society
Sept. 23 5 Keys to Dental Social Media Marketing
-My Social PracticeJack Hadley

In Dental Economics article -" Doing social media right in the dental industry"by Kristie Nation

"Jack Hadley of My Social Practice sums up the concept of being social in one sentence: "In marketing, social media isn't something you 'have'; it's something you 'do.'" Hadley goes on to list seven keys to effective social media marketing for dental practices:
A blog and a Facebook page are not options for dental practices; they are required. Make a solid commitment to building your platforms by telling every patient about them.
Be real. Be interesting. Be you. Every piece of content does not have to be an explanation of dental technique. Share stuff about your staff, your charity work, even your day.
Don't crash the party. Social media is a conversation, and everyone hates it when the Avon guy shows up. Participate naturally, and ask questions about your patients instead of blowing your horn.
Engage your staff with hands-on material. Buttons, brochures, handouts, and other materials that talk about your social presence allow each team member to be an active supporter of your goals.
Share your passion. It does not always have to be about work. Maybe you enjoy working at the local pet rescue. Share a video of your experiences and watch people become involved.
Be a "giving" practice. Watch for opportunities to serve your community, and share your activities on your Facebook page.
Be patient. Rome was not built in a day, and neither were the most successful Facebook pages. Stay engaged, always reply to patient feedback, and keep growing your audience.
Don't let your dental practice fail at social media because your audience cannot relate. Start sharing real, exciting experiences, interacting in a genuine and meaningful way, and see patient participation skyrocket."