Event

Planning for Success

Join CAFF for an interactive, "conversation-style" workshop about essential business planning tools and techniques.

Representatives from two farms will discuss how they developed their plans for the 2013 selling season.

Hear about the farmers' successes, challenges, and lessons learned. The workshop will include Q & A and refreshments.

Each participant will receive a copy of CAFF's ToolChest: "The Farmers' Marketing and Sales Notebook."

::ABOUT THE PRESENTERS::
>>Hank Herrera, Dig Deep Farms and Produce <<
Dig Deep grows fresh, healthy, affordable vegetables on its farm spaces in Ashland, Cherryland, San Leandro and Castro Valley. The mission of Dig Deep is to build and operate a local food enterprise network of businesses and to create jobs in Ashland and Cherryland based on producing healthy food.

>>Suzanne Allcroft, Foolish Hens Farm<<
Aspen Kvicala and Suzanne Allcroft are coowners and the sole employees of the Foolish Hens Farm, a fully integrated, diversified organic farm that supplies communities in the San Francisco Bay Area with seasonal organic vegetables, cut flowers, and pasture-raised meat and eggs.

::THANK YOU TO OUR SPONSORS::
Funding for this project was provided by the Washington
State University Western Center for Risk Management
Education, the USDA National Institute of Food and
Agriculture (NIFA) and the True North Foundation.