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Event
TWIG Networking and Educational Meeting -- June 5, 2018
In the beginning, we all tend to throw spaghetti against the marketing and advertising wall and hope something sticks. And in the beginning, lots of things seem to work. However, there comes a time in every successful business life cycle when things stop working or they plateau and youre not sure why. This presentation helps savvy event professionals will learn how to set up campaigns the right way and understand the most important the metrics and analytics that will tell them do more of what works and less of what doesnt.
In this session, you will learn:
- How to set up marketing campaigns for success
- How to measure success the right way (the way professional marketers do)
- How to measure ROI for your ad campaigns (it's not what you think)
- What to measure and how much to spend on your campaigns
OUR GUEST SPEAKER:
Christie Osborne
Owner, Mountainside Media and Mountainside Bride
After starting the Mountainside Bride blog in 2010, Christie has bootstrapped her way into top wedding blog status. As the Owner of Mountainside Media, she helps wedding professionals develop sane and scalable marketing strategies to grow their businesses. In her role as the Director of Interactive Marketing for Mammoth Lakes Tourism, Christie has worked with large professional marketing agencies and managed millions of dollars in advertising budgets. Christie has seen both sides of the marketing and advertising coin and has crafted strategies and techniques that work for busy business owners with limited time and budget. Christie is also a founding member and contributor to Aisle Society.
THANK YOU TO OUR MEETING SPONSORS:
Jenna Western
Special Events Manager
Resort at Squaw Creek
530-584-4018
jwestern@destinationhotels.com
Ciprian Cojoc
Ciprian Photography
775-233-6174
ciprian@ciprianphotography.com
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LocationResort at Squaw Creek (View)
400 Squaw Creek Road
Olympic Valley, CA 96146
United States
Categories
| Kid Friendly: No |
| Dog Friendly: No |
| Wheelchair Accessible: Yes! |
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Contact
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