Date: Wednesday October 31, 2018|
Cost: $10 / FREE for At Members
The Artist Trust membership program is an easy way for artists to stay connected with Artist Trust and support our ongoing work with artists. Membership strengthens Artist Trust's ability to serve Washington State arts communities while providing members with discounts and early access to programs and events, an exclusive monthly membership e-newsletter, and retail discounts.
This program is sponsored in part by Vulcan, Inc.
ABOUT THIS WEBINAR:
A press release can be a vital tool in getting the word out about your upcoming event. In this hour-long webinar, experienced PR professional Staci Smith will discuss the purpose of a press release, proper formatting & content guidelines, and some best practices in distributing your press release.
*This workshop is open to artists of all disciplines and backgrounds looking to learn about press releases.
Partial need-based, Filipinx, and Latinx scholarships are available by request. Email Zach Frimmel for any questions regarding scholarships, member codes, or accessibility.
- The purpose of a Press Release
- In what situations is a Press Release most useful
- Proper formatting of a Press Release
- Elements of a good Press Release
- How to distribute a Press Release
ABOUT THE INSTRUCTOR:
Staci Smith has been a publicist for over 16 years with a specialty in working with arts and nonprofit clients, including Bonham's Auction House, the Galleries at Hermès, Cedar Lake Dance Company, and Knopf Publishing. She regularly places clients in national outlets such as The New York Times, the Wall Street Journal, the Associated Press, and NPR as well as local or niche outlets. Her goal is to not simply seek out status symbol press, but the type of publicity that will actually help her clients reach their desired audience and help their organizations grow. Stacis secret weapon is exhaustive research. 90% of the job is finding the right media contact to share your story with!
Email Zach Frimmel for any workshop or other accessibility questions.
Artist Trust reserves the right to cancel any program. If cancelled, a full refund will be applied. If a participant needs to cancel for a paid program, the following policy will apply:
- A full refund can be issued if notified 5 days prior to the program date.
- Artist Trust cannot provide refunds or credits for missed classes. Please contact the coordinator if you have any questions regarding specific content of the workshop.
These refund policies are in place because workshops have limited space and this is intended to ensure we are able to offer the space to another attendee if notice is provided far enough in advance.
Online, WA Online
|Kid Friendly: No|
|Dog Friendly: No|
|Wheelchair Accessible: Yes!|
|Owner: Artist Trust |
|On BPT Since: Oct 30, 2006|
|Zach Frimmel | Program Coordinator|