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How to Break Into B2B Copywriting

Miles Nadal Jewish Community Centre
Toronto, ON

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OVERVIEW

Business-to-business (B2B) copywriting is a lucrative market for freelancers. Our speakers will discuss how to get started in B2B copywriting, examples of B2B marketing materials you can write (such as case studies and white papers) and how to find clients.

SPEAKERS

HEATHER FINLEY

Heather has been a freelance marketing writer for more than 20 years, with print, interactive and motion-graphics projects for clients such as Microsoft, the Ontario Science Centre, Western University, the Ontario Teachers Pension Plan and the SickKids Foundatiohttps://www.brownpapertickets.com/user/manageevent/3096925#n. Her passions are science, tech, engineering and related industries, but she also enjoys education, government and financial services.

Connect with Heather on LinkedIn (https://www.linkedin.com/in/heatherfinley), follow her on Twitter (@ScribbleTO) or visit her website at HeatherFinley.com.

RACHEL FOSTER

Rachel is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads.

Rachel blogs for the Content Marketing Institute and Business 2 Community. She has also taught white paper, sell sheet, and case study writing for MarketingProfs and was one of the Online Marketing Institute's Top 40 Digital Strategists of 2014. Her Fresh Marketing Blog is #4 in Feedspot's list of the Top 100 B2B Marketing Blogs.

You can connect with Rachel on LinkedIn, follow her on Twitter (@CopywriterTO) or check out her B2B marketing blog posts at freshperspectivewriting.com.

DEREK LITTLE

Derek is the founder of Trailblazer Writing (trailblazerwriting.com). After a decade of working as a B2B salesperson in several industries including software, he discovered his true calling as a B2B copywriter. He now works with technology firms of all sizes and has several global brand leaders as clients.

About trends in B2B copywriting, Derek says, B2B companies used to have their salespeople generate leads, but today its done online with B2B copy and content. Its a sea change for B2B companies, and demand is growing for highly skilled B2B Copywriters.