Our Own Worst Enemies |
or Why Old-Timey Promotion Doesn't Stink
with Jacqueline McCarthy
Social networking and email marketing are great, but art directors and marketing directors still have office bulletin boards and file cabinets. And they like to get mail that isn't from human resources. In this session, we'll prove that print isn't dead and that creative directors still hold onto printed promotions.
Forget email marketing for the moment and concentrate on a tangible piece that you can touch, smell or lick. Create your own swag! Bring a point of view to your promotions and turn them into conversation pieces that will stay in art directors' files and out of the circular file. Why not bring your own promotional items, mailers, tchotchkes and show them off?
Looking for tips to improve workflow? How to stun clients with stellar mood boards? The future of app design? Well, I can't help you out there. But I will regale you with stories of epic promotional fails by our own hand. Learn from my firm's mistakes and successes. See and hear what not to do in the marketing realm to stay in business for over 20 years.
I'm from Vivitiv, an issue-based design firm, which is very serious. Hopefully, my presentation won't be.
Jacqueline McCarthy is the founder and principal partner of Vivitiv, specializing in issue-oriented design, which focuses on organizations concerned with the environment, housing, technology, education and the arts. She has over 25 years experience in design and advertising.
Follow her on twitter @designjunket and @vivitiv.
EAFA Gallery at the Seattle Design Center Suite 292 (View)
5701 Sixth Avenue South
Seattle, WA 98108
|Kid Friendly: No|
|Dog Friendly: No|
|Wheelchair Accessible: Yes!|