Bethesda Green Luncheon Speaker Series: HOW A CLEAR VIEW OF YOUR COMPETITION CAN INCREASE THE VALUE OF YOUR COMPANY
SPEAKER: PETER ETTINGER, MIDATLANTIC MICROBIALS
What is it about your company that makes it truly different in what is typically a crowded marketplace? Where does your preconceived notion of the value and benefits of your product actually effect your ability to do business, to drive revenue?
It is common knowledge that one of the most important aspects of a business presentation or just doing business is the competitive matrix. As a founder, though, one typically uses this exercise to show the uniqueness of one's product, proving the "one of a kind" matrix. But this approach generally ignores the equally important lessons to be gleaned from one's competitors. Learning how their presence in the market drives sales can be the difference between a win and a loss, funding or failure.
This lunch and learn is geared to providing some perspective about your business and your road forward where knowing your competition can add to the bottom line.
Peter Ettinger is an entrepreneur, consultant, and educator. He has held senior level positions in both public and private companies providing strategic, marketing, and fundraising expertise. Peter is currently Managing Director of MidAtlantic Microbials, an early stage Maryland company with natural, healthy soil treatment products that obviate the need for artificial fertilizers and pesticides. He leads a class at Johns Hopkins Medical School, teaching medical and Ph.D. students about technology commercialization. Peter is also a member of The Spectrum Group, where he advises healthcare and aviation companies on go-to-market strategies.
Bethesda Green (View)
4825 Cordell Avenue, Suite 200
Bethesda, MD 20814