Mastering the Social Media Marketing Mix
a co-production of ComBridges and Jizel Music & Design
Mastering the Social Media Marketing Mix
A workshop designed to help creative & performing artists expand their audiences
Led by Jon Leland, president & creative director ComBridges; Dean, New Marketing University
If you are a creative / performing artist, chances are you are also your own publicist and doing your own marketing. In today's complex multi-media world of Internet marketing, finding your way through the maze social media networks, YouTube videos, podcasting, blogging and email newsletters, you might find yourself "missing a few notes" or "dropping a few lines."
1. What is the best way to use the Internet to advance your career?
2. How do you garner attention?
3. Do you have a brand and do you need one?
4. Where do you begin?
5. How do you navigate and leverage Facebook, Twitter, your website, related tools such as ReverbNation, Google profile, Blogs, MySpace, YouTube, electronic press kits. email marketing sites (i.e., Constant Contact, MailChimp, Vertical Response, FanBridges), online press release distribution
6. The "hits" just keep on happening and these trends are certain to continue to accelerate.
NOW is the time to take a positive step and get a grip on these new dynamic opportunities to reach a larger audience.
WEDNESDAY, OCTOBER 12, 2011, 6:30-9:30PM
FORT MASON, SAN FRANCISCO
BUILDING C, ROOM 205
Visit Fortmason.org for directions: http://www.fortmason.org/aboutus/visitor-information/directions
We invite you to join us for a one-time evening workshop read on for details.
It is not an over-statement to say that the "sea change" in social media and Internet marketing has revolutionized the world of marketing for artists of all kinds. Fundamental changes include both the kinds of connections that performers can make with their customer base, their audience, fans and/or prospective fans, as well as the innovative ways that this audience can be reached and the long-term relationships that can be created.
In this three-hour workshop, Jon Leland will illuminate key details and distinctions of the very human qualities that drive this new world and how the qualities of "authentic voice" make it uniquely powerful for performers and creative artists. At the same time, Leland will offer an array of strategic tips and techniques that can enable any individual or organization to successfully leverage the opportunities that are now accessible to everyone, regardless of their budget.
In this workshop you will:
* Learn how to hone your authentic voice, the "heart" of new marketing
* Understand best practices for creating sustainable & active Facebook pages
* Discover how "content marketing" can best engage new customers
* Explore why "Lead Nurturing" has become the next generation email marketing
* Learn the secrets of "SEO 2.0" including collaborative link building and the "social graph"
* Find out how to use YouTube videos as "magnets" for new connections
* Rethink blogging as the hub of your social media communications
Learn the best ways to leverage LinkedIn as a relationship-building channel
* Understand how Twitter can be used for creating new connections as well as for a better understanding of your audience
Packed with actionable information, you will come away from this program with a fresh, energizing perspective. Plus, you will takeaway a list of next steps to increase your online visibility as well as attract and connect with new customers and new income.
* * *
ABOUT JON LELAND
Jon Leland is a leading communications expert who has been an innovator for 40 years. In the seventies, Jon founded one of the first narrowcast radio networks. In the eighties, he was a cable TV pioneer as founding director of creative services at USA Network. In the nineties, he wrote and produced "future vision" video programs for Pacific Bell and a prototype interactive TV application for Oracle Corporation which was displayed at Disney World's Epcot Center.
Over the last 20 years, Jon's mission has been to "Span the Grand Canyon Gap between people and technology." He does this currently through his creative services company, ComBridges ( http://combridges.com ), which provides cutting edge website design, development, social media and internet marketing, video production and strategic consulting. Jon also provides valuable insights via social networks, his blogs, YouTube channel and through his weekly New Media/New Marketing segments on TheTVNews.tv. Most recently, Jon is the author of the e-book, "What Every Business Needs to Know About Internet Marketing" and the Founder and Dean of New Marketing University, NewMarU.com ( http://newmaru.com ), a membership website dedicated to social media and Internet marketing education for professional people. NewMarU is where "Marketing is Fun and Learning is Easy."
ABOUT LINDA KOSUT, JIZEL MUSIC & DESIGN
Jizel Music & Design ( http://www.jizelmusic.com) provides singers' coaching programs and ancillary services for the singing artist. Created by award-winning San Francisco jazz/cabaret vocalist Linda Kosut (http://www.lindakosut.com) out of a commitment to give back to her community, Jizel Music's work is centered on empowering you, the performing artist, to be the best "you" that you can be on stage and in your marketing. We offer several different class and coaching options for singers, and continue to create new programs and collaborations with other experts in their fields. Some of our programs include performance technique coaching such as Singing With Style - Defining Yours workshop; singers' showcase productions; Introduction to CD Recording - a hands on practicum; CD pre-production coaching; as well as, affordable graphic design services - CD jacket design, posters and postcards - for the singing artist, performer and performing arts organizations.
Fort Mason Center (View)
Marina Blvd & Buchanan
San Francisco, CA 94123
|Kid Friendly: No|
|Dog Friendly: No|
|Wheelchair Accessible: Yes!|