Scary Cow Presents: Mastering YouTube with Karina Goldrajch
From 2005 onwards, YouTube has become the largest content network with a myriad of channels being created every day. Why do some content creators succeed while others do not even get their 15 minutes of fame?
During this lecture we will cover what it takes to create compelling content from strategy to execution, audience building and outreach, and how to create an additional revenue stream by monetizing YouTube content using AdSense.
Anyone with an interest in creating YouTube content is welcome to attend. You can be a cook, a filmmaker, a make-up artist, a fashionista, a video gamer, a vlogger, a multi-marketing professional publicizing your products, an entrepreneur, a coach, or any other type of content creator. If you are just curious and would like to understand more about YouTube and how to monetize content, please feel free to join us, too.
Karina Goldrajch is a seasoned International Public Relations expert, having worked and been hired a contractor for some of the largest companies worldwide including Edelman Public Relations Worldwide, Comverse Technologies and Petrobras, the Brazilian Oil and Gas giant.
From 2012 and 2013, Ms. Goldrajch was hired as a contractor by YouTube and watched literally over 40,000 videos during this time. By summing up all of her experience in International PR, her academic and professional background in Film & TV, including working in Brazilian soap operas for Rede Globo de Televisao and Editora Machete in addition to her expertise with online videos and monetization, Ms. Goldrajch now works as a public speaker, helping those who are interested in mastering Social Media and using YouTube to publicize themselves and their work.
Please note that the instructor is NOT a Google (YouTube) employee and does not speak for the Company. She cannot and will not reveal details of her work at YouTube. Any corporate and proprietary information will NOT be disclosed during this event.
San Francisco Film Collective | Scary Cow HQ (View)
134A Golden Gate Avenue
San Francisco, CA 94102
|Kid Friendly: Yes!|
|Dog Friendly: No|
|Wheelchair Accessible: Yes!|