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Producing, Publicity and Marketing Classes for Performing Artists
Shelton Theater
San Francisco, CA
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Producing, Publicity and Marketing Classes for Performing Artists
In 1999, Bruce Pachtman wrote and performed the solo show, DONT MAKE ME LOOK TOO PSYCHOTIC. It was scheduled to run in San Francisco for 18 performances but continued on for 68 weeks, played Philadelphia for 16 weeks, Penn State for three weeks, was featured in a Los Angeles arts festival and re-opened in SF for 13 more weeks. This is quite an accomplishment considering its the first show Bruce ever wrote. Its an even bigger accomplishment given the fact that its also the first show he ever produced. How'd he do it? Most importantly, how can you do it? Join Bruce for his series: Producing, Publicity and Marketing Classes for Performing Artists on four consecutive Saturdays beginning June 6th (10:00-1:00), at the Shelton Theater in San Francisco. These classes have proven helpful for artists involved in solo shows, theater ensembles, comedy improv groups, college programs, etc. Classes are $50 each. SPECIAL: If you choose to attend all four sessions the cost is $150. (NOTE: IF YOU WISH TO ATTEND ALL FOUR SESSIONS PLEASE CLICK ON THE FIRST JUNE 6TH SALES DATE)

Classes: (including some of the discussion topics)

PRODUCING I (June 6th): The things you never thought youd have to think about.
- How to scale back your fantasies and exceed your expectations.
- The value of good teachers/directors or why you cant do this on your own.
- Finding a theater: bathrooms vs. BART stops.
- Holidays and festivals you love (except when they occur during your run and in front of your theater).

PUBLICITY (June 13th): How to get critics, when to get critics, why to get critics
- Why wait, why not have the critics review your show right away?
- How to plan to get struck by lighting: writing a publicity plan.
- Introduction to writing press releases, PSAs and critics invites--how to send it, where to send it and how often to send it.
- The value of a good production photo or when friends can be your enemies, part 1

MARKETING (June 20th): The Cost of Success . . . literally
- Friends, families and communities: why theyre vital to your show.
- Crowd Control: the myriad ways of putting butts in seats.
- Printing costs how you just recouped the cost of this class.
- Titling: Why wed rather see a movie named Pretty Woman than $3000 (original title).

PRODUCING II (June 27th): The Responsibilities of Being a Big-Shot
- Budgets or how to spend even more of the money you dont have.
- Production calendars or whoops, youre already two weeks behind.
- Hey, why are you setting aside the best seats for latecomers (who would otherwise walk directly in front of the stage to sit with their girl/boyfriend who are already seated)?
- Effectively staffing your production or when friends can be your enemies, part 2.

ABOUT BRUCE PACHTMAN: Following DONT MAKE ME LOOK TOO PSYCHOTICS long run, other solo performers engaged Bruce to help them produce, market and publicize their shows. His client list has grown to include dance and opera companies, musicians and theater groups. For the past four years Bruce has served as the marketing director at Pocket Opera and since 2002 he has worked closely with W. Kamau Bell Productions (including THE W. KAMAU BELL CURVE) as a producer, publicist, marketing director and is the co-founder of the Solo Performance Workshop. Bruce has produced or publicized:  IT COULD HAVE BEEN A WONDERFUL LIFE (six seasons), MISS-MATCHES.COM (8 month run), THE DHARMA OF DOLLARS,  HUDSONDANCE, TOM SWAY BAND, and NEW YEARS EVE WITH TRUE FICTION MAGAZINE AND 3 FOR ALL (comedy improv group). Bruce also continues to write and perform.

Shelton Theater
533 Sutter (nr. Powell)
San Francisco

Saturday, June 6th through 27th
10:00-- 1:00

Bruce Pachtman



Shelton Theater
533 Sutter (nr. Powell)
San Francisco, CA 94102
United States

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Minimum Age: 15
Kid Friendly: No
Dog Friendly: No
Non-Smoking: No
Wheelchair Accessible: No


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