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Event
SkillSwap: Social Media Marketing Secrets for Small Businesses (+ How to Beat Up an Advertising Salesman)
SkillSwap is a barter-based education series featuring workshops on a variety of topics. There is no monetary registration fee; instead, each instructor suggests items or services they will accept in exchange for class participation.
Our volunteer instructors prepare based on how many people sign up, so PLEASE ONLY SIGN UP IF YOU WILL ACTUALLY ATTEND.
Class Description
Learn how to stop wasting time with ineffective social media marketing by somebody who has not only marketed through Facebook and elsewhere, but actually created an entire movement from them. Stop making posts that go nowhere, photos that get no responses and clutter up peoples timelines, and that simply waste your time. If youre going to use Facebook, Twitter, Instagram or other outlets to promote your small business, there are up-to-date techniques that work better than others. This presentation is especially helpful to small retail and service businesses.
EXTRA: How to Beat Up an Advertising Salesman. In the final 15 minutes of the seminar, Shane Speal will divulge his secrets learned while working as a radio sales rep. Find out the truth about rate cards, special sales, and how to get freebies when negotiating an advertising contract.
Suggested swap items for this class
* A really cool item from your store or boutique
* 6 pack of non-IPA craft beer or bottle of wine.
About the Instructor
Known worldwide as the King of the Cigar Box Guitar, Shane Speal has taken a forgotten instrument and created an entire movement on the humble instrument using social media. When hes not on stage, Speal runs Shane Speal Music and Marketing, which specializes in guerilla marketing, email, social media, feature writing, and public relations. He has written for Guitar World Magazine, been featured in the LA Times, Rolling Stone (Spain), Cigar Journal, the Pittsburgh Tribune-Review, and other publications. He also curates the Cigar Box Guitar Museum at Speals Tavern in New Alexandria, PA. His latest book, Making Poor Mans Guitars, was recently published by Fox Chapel Publishing.
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LocationYork College Center for Community Engagement (View)
59 E Market St
York, PA 17401
United States
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