Multicultural Marketing in Publishing
"If you are not doing multicultural marketing, you're not doing marketing."
Marc Pritchard, P&G
The fact is we are fast approaching a majority minority country. If we want to sustain (let alone grow) the book market, we need to better serve diverse audiences who we have traditionally failed as an industry. As our editorial teams work to publish more diverse voices and stories, we need to do better as marketers in segmenting audiences and reaching them in tailored and meaningful ways. Hear from a few marketers who have been pushing forward these efforts through initiatives like the Lee & Low Diversity Survey, EpicReads, Belletrists Why Not YA?, the S&S Kids imprint Salaam Reads, and Berkleys suite of diverse romance novels.
Fareeda Bullert - Senior Marketing Manager, Berkley
Jalissa Corrie - Marketing Associate, Lee & Low
Ebony LaDelle - Associate Marketing Director, HarperTeen
Chrissy Noh - Marketing Director, Simon & Schuster Childrens
Moderator: Christine Hung, Senior Director of Campaigns, Penguin Random House
Penguin Random House (View)
1745 Broadway, 2nd floor
New York, NY 10019