Evento

Variable Fonts with Dalton Maag

Saturday, March 16th from 10:30AM to 1:30PM

TALK & WORKSHOP
What are Variable Fonts and how can this emerging technology be put to use? Dalton Maag will give practical insight into this new technology, explain how its developed, and show what is out there to discover in this changing typographic landscape. Variable Fonts can be space saving, increase performance, and allow responsive and dynamic typography. Besides the technical advantages, this new format has inspired new creative applications as designers are discovering typographic solutions that have not been possible until now.

The talk will be followed by a workshop that allows for a deeper dive into the subject of variable fonts. Participants will be guided through a hands-on workshop, experiencing the basic drawing principles of digital type design that will help you to understand how Variable Fonts are constructed. The tool for the exercise will be Adobe Illustrator. The outcome will be a typographic artwork.

*A laptop with Adobe Illustrator is required for this workshop

*Pizza will be provided during the event

ABOUT DALTON MAAG
Dalton Maag is a type design studio based in London, founded in 1991. The studio works with designers and branding specialists worldwide to help clients find their best typographic expression, from logotype refinement, font licensing and font modification, to the creation of custom font suites. Working with clients of all sizes and across all sectors, Dalton Maag's team spans twenty nationalities and speaks twelve languages, bringing design expertise to every project, regardless or scope or ambition. Notable custom font projects include Airbnb Cereal, BBC Reith and Lush Handwritten.