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Event
AFP Luncheon, October 2018
In this 45-minute classroom-style presentation, well review the 3 structural elements of all direct response appeals: the List, the Offer & the Creative.
Well share how you can strengthen each of these crucial elements in your own direct mail and digital campaigns.
Well also review the Essential Questions to consider if you want to fire up your Annual Fund Campaign.
Debbie Merlino is President, Agency Services at Allegiance Fundraising Group (formerly DMW Fundraising).
Debbie has the unique ability to see the big picture, while still having an appreciation for the details.
With more than 30 years experience in direct mail and database marketing, she emphasizes the importance of both strategic planning as well as end-to-end program execution.
Debbie has a wealth of knowledge gained from successfully managing Annual Fund programs for a diverse client base of public media, healthcare, advocacy and environmental organizations.
As President of Agency Services at Allegiance Fundraising, one of Debbies roles is to ensure that the agency's winning strategies are being shared throughout the organization for the benefit of all clients. In her presentation shell share those winning strategies with you!
Reserve your seat by Monday, October 15! Space is limited! You must register to attend!
DATE: Thursday, October 18, 2018
TIME: 11:45am-1pm (lunch included)
PLACE: Thornblade Club | 1275 Thornblade Blvd | Greer, SC
COST: $20 for AFP and Together SC members, $30 non-members
Please arrive by 11:45 am to allow time for networking; the program will start promptly at noon.
We look forward to seeing you there!
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LocationThornblade Country Club (View)
1275 Thornblade Blvd
Greer, SC 29650
United States
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