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SMPS SFBAC Business Leaders Forum - East and South Bay
BKF Engineers
Pleasanton, CA
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SMPS SFBAC Business Leaders Forum - East and South Bay
SMPS San Francisco Bay Area Chapter is kicking off the second year of its successful Business Leaders Form. This members-only program is designed for those in senior business development and marketing roles who are looking for a peer-based learning through exchanging ideas and experiences.

Members share success (and not so successful) stories about how they support their firms' leadership and guide management teams through difficult and challenging business decisions.  Members learn from colleagues who have charted their paths to leadership positions within their firms, have built and fostered business development cultures that work vertically throughout their organizations, and who manage staff and structure their internal departments to align with greater business goals of their firms.

We currently have two groups formed covering San Francisco/North Bay and East/South Bays.  Each group will be formed with 10-20 individuals for bi-monthly round-table discussions centered on business strategies, resource management, and professional development. The series provides a venue for open communication and sharing of lessons-learned and best practices among colleagues in the A/E/C professions.  

For the 2012-2013 SMPS calendar, the series will feature one morning session every other month from 8:30-10:30am.


December 11, 2012
February 12, 2013
April 9, 2013
June 11, 2013
August 13, 2013
October 8, 2013

SFBAC will host the series in two locations to better serve senior members throughout the Bay Area.

San Francisco and North Bay MembersHuntsman Architectural Group
50 California Street, Seventh Floor
San Francisco, CA  94111
Tel 415.394.1212

East and South Bay MembersBKF Engineers
4670 Willow Rd., Ste 250
Pleasanton, CA 94588
Tel 925.396.7700

The series consists of 2-hour sessions in an open forum format.  Past sessions have been formed around the following topics:

  • Understanding a principal's expectation of marketing

  • Negotiating internally with principals, project managers, and technical staff

  • Examples of organization structures of multi-office firms

  • Sales goals and tools in relation to marketing

  • Making marketing plans "actionable"

  • Professional development and the career path to CMO

The first session will be used to brainstorm topics and program the following year's meetings.

The cost of the program is $250 for all six sessions.  Registration will be available at

Earn CEUs
The Business Leaders Forum will provide 2 units of Certified Professional Services Marketer CEUs per session.

This program is formatted for BD and marketing professionals who work directly with their firms' principals and management teams.  Candidates must meet the following minimum criteria:

  • Possess 10 or more years experience in the A/E/C industry

  • Hold a BD or marketing director/manager position for their firm

  • Manage BD and/or marketing systems and budgets

  • Oversee and direct staff and firm resources

Registration and Questions:
If you meet the aforementioned criteria, please RSVP via email to the appropriate contact below, by Friday, November 16.  Registration for this series will be available at  The Business Leaders Forum is limited to SMPS members and will cap at 20 participants for each of the two groups.

San Francisco and North Bay Members
Contact:  Daniel Carfora, CPSM LEED AP

East and South Bay Members
Contact: Devon Kurcina, CPSM



BKF Engineers (View)
4670 Willow Rd., Ste 250
Pleasanton, CA 94588
United States

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