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The Economics of LGBT Inclusivity

World Trade Center Seattle - Holland America Line Room
Seattle, WA

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The Economics of LGBT Inclusivity

Stepping out of the boardroom and onto the regional, national or global stage in support of the LGBT community can affect the bottom line in positive, successful ways. When a company demonstrates its support for the LGBT community and for its LGBT employees, customers (both LGBT people and their supporters) take notice and respond with their dollars.

On the flip side, the recent rise of legislation that discriminates against the LGBT community in states such as Indiana and North Carolina has proven how critical the economics of LGBT inclusivity can be. In North Carolina alone, the estimated losses of companies visibly and vocally choosing not to do business totaled over $630 million.

In a decade where consumers have a direct relationship with corporate brands via social media, where demand for corporate social responsibility is on the rise, and Americans are growing more intolerant of discrimination, businesses are taking note and responding accordingly in visible, authentic ways. Areas of marketing, public policy, and HR are seeing much of this change.

Panelists will discuss the business case for diversity and inclusion and describe how LGBT inclusion and outreach has helped their companies. Learn about ideas and opportunities to be more inclusive in your business and reach the loyal LGBT community.

Panelists Include:
Drew Ness, COO, 1st Security Bank
Mari Hirabayashi, Senior Marketing & Sales Specialist for the Pacific Northwest, Amtrak
Tom Moore, Partner, Transaction Advisory Services, Ernst & Young
Gil Rich, Senior Learning Specialist & Policy Co-Chair, Starbucks Pride Alliance

Moderator:
Rachael Brister, LGBT Strategist, GreenRubino

Schedule:
7:30am: Breakfast
8:00am: Program and Q & A
9:00am: Networking

This program is brought to you by GreenRubino and the World Trade Center Seattle.

Refunds will be issued for cancellations up until three business days prior to the event. After which, WTCSE cannot issue refunds, however can facilitate a name change on registration to allow for the transfer of tickets.