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Publicity 101

Generator
Toronto, ON

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Thursday, March 9, 2017
6-9pm @ Generator
$20

One of the highest rated sessions in our Artist Producer Training Program, Generator's Director of Coordination and CommunicationsKatie Leamen will teach you the basic publicity tools at your disposal - how to make them and how to use them. Topics will include:

- Publicity vs. marketing
- How to write a media release
- What's in a media kit
- Promo photos, production photos, and why you need both
- Free online tools to support your publicity campaign
- Some best practices for publicity on social media (in her own humble opinion)

WORKSHOP LEADER: KATIE LEAMEN (Director of Coordination and Communications @ Generator)

Katie is an actor who has embraced her producing, play-writing, and office-coordinating talents (while she tries to take over the world). As Publicity and Communications Associate at STAF (pre-Generator transformation), Katie worked with many indie artists and companies to prepare publicity materials and strategies for a wide range of productions. Having gone through the learning curve and stress of self-producing with her theatre collective No Porpoise Productions, she is happy to offer her experience and skills to other producers and artists though Generator. Her plays include A Christmas Carol Comedy and Alice in Wonderland: A Tale with No Porpoise (No Porpoise Productions), Treasure Island (Solar Stage - Dora nomination for Outstanding Ensemble TYA category), and The Pathways Play (Hamilton-Wentworth District School Board). Katie holds a BFA in Acting from the University of Windsor.