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Producing, Publicizing and Marketing Classes for the Performing Arts
Shelton on Pier 26 (Under Bay Bridge)
San Francisco, CA
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Producing, Publicizing and Marketing Classes for the Performing Arts
Bruce Pachtman wrote and performed a solo show called, "don't make me look too psychotic." Scheduled to run in San Francisco for 18 performances it continued on for 68 weeks. It then ran in Philadelphia for four months, played for three weeks at Penn State, was featured in an arts festival in Los Angeles and returned to SF for 13 more weeks. This is quite an accomplishment considering its the first show he ever wrote. Its an even bigger accomplishment given the fact that its also the first show he ever produced. How'd he do it? Most importantly, how can you do it? Join Bruce for a four part series on producing, publicizing and marketing for the theater that begins on Saturday February 9th at Shelton Studios on Pier 26 (under the Bay Bridge) and continues on for the next three consecutive Saturdays from 10:30-1:30. This class is open to people in all disciplines and has included people from dance companies, theater companies and independent producers. Participants can elect to enroll in all four sessions or choose those classes that best suite their needs.

Topics include:

Producing I (Feb. 9): The things you never thought youd have to think about.
- How to scale back your fantasies and exceed your expectations.
- The value of good teachers/directors or why you cant do this on your own.
- Finding a theater: bathrooms vs. BART stops.

Publicity (Feb 16): How to get critics, when to get critics, why to get critics
- Why wait, why not have the critics review your show right away?
- How to plan to get struck by lighting: writing a publicity plan
- Introduction to writing press releases, PSAs and critics invites  - how to send it, where to send it and how often to send it.
- The value of a good production photo or when friends can be your enemies, part 1
- Word-of-mouth and building a buzz: Why they arent strategies.

Marketing (Feb 23): The Cost of Success . . . literally
- Crowd Control - the myriad ways of putting butts in seats.
- The value of a good graphic designer vs. the cost of a bad one.
- Posters/Post Cards/Websites - they can work for you or against you. You decide.
- Printing costs  how you just saved half the price of this class.
- Titling: Why wed rather see a movie named Pretty Woman rather than $3000.
-  Paid Advertising  or how to most effectively, intelligently and judiciously throw money to the wind.

Producing II (March 1): The Responsibilities of Being a Big-Shot
- Budgets or how to spend even more of the money you dont have.
- Production calendars or whoops, youre already two weeks behind.
- Effectively staffing your production or when friends can be your enemies, part 2.



Shelton on Pier 26 (Under Bay Bridge)
Pier 26, The Embarcadero
San Francisco, CA 94105
United States

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Arts > Theatre

Minimum Age: 16
Kid Friendly: No
Dog Friendly: No
Non-Smoking: No
Wheelchair Accessible: No


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