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The True Cost
Fine Arts Theatre Asheville
Asheville , NC
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The True Cost
Ten Thousand Villages, Asheville is celebrating Earth Day by highlighting the benefits of fair trade clothing through a series of events during the week of April 11th. On Thursday, April 14th, the non-profit retailer with partner with the Fine Arts Theatre in downtown Asheville to screen The True Cost, a groundbreaking documentary that asks us to consider the impact of our clothing purchases on people and the planet. On Saturday, April 16th, the store will host a preview party for the new spring line of fair trade clothing, footwear, and accessories.

Although the price of clothing has been decreasing for decades, the fashion industry generates upward of 2.5 trillion dollars annually, in large part because ever-changing trends and lower prices encourage consumers to buy more and buy more often. This fast fashion movement has a tremendous impact on the environment, with the average American discarding 70 pounds of clothes a year (the majority of which end up in landfills) and the lives of those who produce the clothes, as tragically evidenced just two years ago during the Rana Plaza factory collapse in Bangladesh.

Andrew Morgan, director of The True Cost, explores these issues and more as he travels the world, asking us to consider who really pays the price for our clothing. From glamorous runways to impoverished slums, the film throws back the curtain on human rights issues, environmental damages, and possibilities for a fairer, safer future. With interviews from some of the worlds most prominent change makers, such as Stella McCartney and Vandana Shiva, as well as conversations with industry workers themselves, The True Cost takes us on an eye-opening, deeply impactful journey into the fashion industry.

Tickets to attend the film screening on April 14th are $10 and are sold at the Fine Arts Theatre at 36 Biltmore Ave. The show starts at 7pm and a free fair trade chocolate bar will be given to the first 50 movie goers to arrive. Immediately following the show, Mandy Broderick, co-manager and Sara Martin, assistant manager, at Ten Thousand Villages, will highlight a few of the fair trade fashions available through their organization and will lead a Q&A for anyone with thoughts to share about the film.

On Saturday, April 16th, Ten Thousand Villages will host an in-store fashion party, highlighting new fair trade styles for spring. The event will run from 11am until 4pm and will include a sarong tying workshop, a virtual introduction to artisans from around the world who produce many of the styles for sale, and more. As the global economy changes, it is more important than ever to examine the source of the products we buy, says Sara Martin, assistant manager at Ten Thousand Villages. Through our Earth Day celebration events, we want to bring the question of Who makes my clothes? to the larger Asheville community and create a conversation about sustainable, ethical alternatives to the current consumer trends.

Ten Thousand Villages is a nonprofit, fair trade retailer with more than 100 stores in North America. All Ten Thousand Villages products are fairly traded, a system that offers artisans a fair, living wage for their work. Each purchase provides income for skilled artisans and their communities in Asia, Africa, and Latin America. Ten Thousand Villages is a leader in the fair trade movement and has provided fair prices, working capital, and a market for artisans around the world for over 60 years. The local Asheville store, located at 10 College Street in downtown, is celebrating more than 20 years of providing fair trade products to the community.


Fine Arts Theatre Asheville (View)
36 Biltmore Ave.
Asheville , NC 28801
United States



Kid Friendly: Yes!
Dog Friendly: No
Non-Smoking: Yes!
Wheelchair Accessible: Yes!


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