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Event
SMPS SFBAC Marketing Coordinators Bootcamp
Calling marketing coordinators! The Marketing Coordinator Bootcamp will give you the tools you need to understand and build your firms message for marketing pursuits. The day-long workshop will focus on crafting a compelling message and ensuring that the message is integrated into your proposals and interviews. Sessions will also cover effective writing, managing content, and coaching teams for pursuits and presentations.
Learning Objectives:
Identify the tools you need to help craft your firm's message for marketing pursuits.
Employ new tactics for crafting compelling cover letters, firm bios, resumes and project sheets.
Assess how to prepare your teams for interviews and be an effective coach.
Walk away with real-life examples of how to succeed in your day-to-day challenges.
Speakers include marketing professionals who have worked in the AEC industry for more than a decade each, fulfilling roles involving qualifications and PR writing, pursuit management, strategic planning, and executive and team coaching.
Attendees and speakers will work together during three topical sessions to develop qualifications for outreach/business development, proposals, and interviews. Please bring project examples, real life questions, and enthusiasm!
Speakers:
Marion Thatch, FSMPS, ACC, Marketing Consultant/Executive Coach
Traci Vogel, Communications Manager, RMW Architecture & Interiors
Lisa Thomson, LEED AP, Director of Marketing, Studios Architecture
Dawn Greco, FSMPS, CPSM, Business Development Director, ICF International
Lisa Radigonda, Senior Marketing Coordinator, WSP | Parsons Brinckerhoff
Stacey Dyke, Business Development & Marketing Consultant
Michelle Martin, Marketing Manager, SmithGroupJJR
Schedule:
8:00am to 9:00am - Registration & Breakfast
9:15am to 10:00am - Opening Presentation
10:15am to Noon - Roundtable #1: How to write a cover letter that's not boring
Noon to 1:00pm - Lunch
1:15pm to 3:00pm - Roundtable #2: How to write compelling firm bios, resumes, and project sheets
3:00pm to 3:30pm - Break
3:30pm to 4:45pm - Roundtable #3: How to prepare your teams for interviews and be an effective coach
4:45pm to 6:00pm - Networking Happy Hour
Advanced ticket sales close 48 hours before the program, walk ins always welcome. The walk-in rate is $400.
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LocationOmni Hotel (View)
500 California Street
San Francisco, CA 94104
United States
Categories
Contact
| Owner: SMPS SFBAC |
| On BPT Since: Mar 23, 2011 |
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| Susan Hayes |
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