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June 12th Four Peaks Executive Summit
Utina Wardroom
Seattle, WA
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June 12th Four Peaks Executive Summit
This intense bootcamp-like curriculum is offered through highly interactive lectures and hands-on workshops. It's TED meets graduate school; a mind-shift for entrepreneurially focused professionals now looking to mediaas a point of innovation, connection, and creation. Ideal for leader seeking to transform their organizations through the power of storytelling and digital content. The curriculum is designed by the MCDM leadership, and taught by accomplished faculty and known industry leaders.

The digital media revolution is profoundly changing the way we communicate. This one day Four Peaks Summit will teach you to:

- Understand the key communication and social changes facilitated by digital media through networks, along with their opportunities and risks.

- Apply the practice of creating powerful narrative through storytelling as a primary method of influence and persuasion in communication.

- Identify, describe, and apply concepts of social influence and persuasion, along with their legal implications and return on investment.

THE REVOLUTION IS NOW: From Messaging to Storytelling  Hanson Hosein and Scott Macklin
Here's what's happening in communication, marketing, public relations right now. Why you must change if you're going to remain relevant to your clients, to the industry. What do you need to know about storytelling? Why storytelling is so crucial to connecting with persuasion and trust to "the people formerly known as the audience." Exercise: Creating a story "mission statement" for your company or client; capture it digitally. Share and group feedback.

MEASURING SUCCESS: The Importance of Analytics  Anil Batra
You cannot control what you cannot measure. This seminar will emphasize the theory behind why you measure, combined with select exposure to practical tools for how to measure so that you can learn from customer behavior and feedback and optimize your digital communication to drive the ROI for your business. In this seminar you will learn about the importance of tracking and understanding customer behavior in various online channels such as search, social media and your own site. The Winter and Spring courses will include final applied deliverables that will involve the use of analytical tools.

LUNCH: Keynote on leadership  Anita Verna Crofts
Leadership skills are not just traits you are born with, but competencies you learn and refine throughout your life. Today, with office structures flattening and transparency at a premium, authentic leadership is critical for success in the digital age. Whether it is crowdsourced decision-making, the arrival of the Millennial Generation as customers and colleagues, or the wider reach of personal narrative in the age of new media, the challenges and opportunities that leaders face are evolving as quickly as the technology itself.

Legal issues are pervasive in the use and implementation of all types of digital media  and they're changing by the day. Copyright owners consistently struggle with how to monetize content without alienating end users, bloggers confront the parameters and limits of free expression, and consumers are more and more sensitized as to how companies will make use of their personal information. This seminar will focus specifically on the legal issues surrounding content production and distribution.

ENGAGING ON ANYSCREEN  Brian Marr and Brooke Shepard
PC's, smartphones, tablets, television  we engage on every screen and on "anyscreen" now. This has compelled the advertising world to embrace and experiment with digital media platforms in real time. Digital media can also enhance traditional channels of distribution (clicks and bricks), as well as R & D functions by encouraging and mining information from current and potential customers.

PRICE: $525.00 (Includes: breakfast, lunch, and happy hour)


Utina Wardroom (View)
509 Dexter Ave N
Seattle, WA 98109
United States

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Education > Business
Education > Workshops

Wheelchair Accessible: Yes!


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