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Social Media for Social Justice - Intensive Workshop
Planned Parenthood Federation of America
New York, NY
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Social Media for Social Justice - Intensive Workshop
Social Media for Social Justice: Intensive Workshop with Deanna Zandt, May 24

Complete workshop description is here:

To register for this workshop, you will be asked to complete a short survey on your social media use before completing your payment.

Brief Description:

You know about social media. You know that you've got to get on board with it for your organization, or for your own activist work. You may have even signed up for Twitter or Facebook already, but you don't know where to start. What are the right tools to use? What do I say? Why are other people doing this? And, perhaps, most importantly: how the hell do I know if it's working?!

In this introductory intensive workshop, we'll cover everything from the culture and politics of social media (and why that's critical to understand), to the essential elements of a social media strategy, to some tools to manage your presences efficiently, to metrics and analytics to keep you on track.

This workshop is designed for social media beginners who work with social justice movements, labor unions, community organizers, and media makers who want to know how and why to incorporate new tools into their practice.

This workshop takes place Thursday May 24, 2012, 1 to 5 pm at Planned Parenthood Federation of America, 434 W. 33rd Street, (between 9th & 10th Aves), New York, NY 10001

The fee for this 4 hour workshop is $125 per person. After May 10, registration will be $150.

A limited number of scholarships for free and reduced tuition are available. Please send an email to Jen at jen (at) before May 1 telling us about you and your work to request a scholarship. Scholarship recipients will be notified by May 8.

Presenter: Deanna Zandt,

"One of the strengths of Deanna's presentations is her on-the-ground experience with a variety of organizations and individuals. She incorporates case studies and shares real life successes and failures with social media marketing in a way that feels both accessible and inspiring for audience members. Deanna goes beyond the lingo and into the real issues. " Sara Zia Ebrahimi, Outreach and Events Consultant, Leeway Foundation

"She is a social network revolutionary, and a rockstar speaker on top of that." Helmut Sussbauer, Head of Innovation Management, Deutsche Telekom AG

"Deanna's workshop provided immediate return on investment by giving participants skills and tools they could use instantly.  With an appealing mix of tech talk, humor, and empathy for the newbies, she got high marks from a tough crowd. " Ruth Ann Harnisch, President, The Harnisch Foundation


Planned Parenthood Federation of America (View)
434 W. 33rd Street
New York, NY 10001
United States


Education > Workshops

Minimum Age: 14
Kid Friendly: No
Dog Friendly: No
Non-Smoking: Yes!
Wheelchair Accessible: Yes!


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