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Matheson Theater, Mendocino High School
Mendocino, CA
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TED is purely not-for-profit, and in turn no one profits from this TEDxMendocino event.  The ticket price covers a portion of the event's costs (theater rental, technicians' labor time, insurance required by the school district etc) and the organizer John Dixon is covering the balance.  


About this event


"10 Reasons to Not Throw Away Your TV"

"What the #@&* was that?!
- The question that might save American theater. And its audiences."

"Local Lessons Learned from Global Sourcing of Chocolate"

"Cello Montage"

"'Wobbly Houses and Bouncy Cars'"
- A process of design

"Customer Service: Living the Values"

"Electric Cello: Looped Live"

"Occupy Your Body"

These short talks include topics such as debunking what you think you may know about free trade, organic and non-GMO foods as told by John Scharffenberger himself, and the supposed importance of customer service in this economy. Other talks are related to art, theater, and television culture and the influence popular culture has on people as told by speakers from major cities (the exec producer of hit shows Glee and American Horror Story will be on hand) and also from our rural locale. And we will present the work of two celebrated young avante garde cellists who approach their work in very different ways, as well as present curated talks from other TEDx events on various topics including gratitude.

Confirmed Speakers

   Dante Di Loreto
   Among many other inspiring accomplishments, Dante Di Loreto is the Executive Producer of the hit TV shows Glee! and American Horror Story. He's one the the hardest working people currently working in the world of television production.

   John Scharffenberger
   Founder of ScherffenBerger chocolates, and Scharffenberger sparkling wine, the entrepreneur  who was last seen traveling the world as a "chocolate expert"  has been named the new CEO of Oakland-based Hodo Soy Beanery. John will discuss ethical sourcing of food, fair trade, third party ratings for 'organic' and 'non-GMO' foods. He will debunk some of the common conceits we have about what we put on our plates.

   Pier Carlo Talenti
   Pier Carlo Talenti, is the Los Angeles-based Center Theatre Group's Resident Dramaturg and Literary Manager, who is intimately involved in the development of many productions presented on their stages. He is an integral part of the research process, providing historical and social context for each work and keeping an independent and critical eye on their creative activities.

   Stephen McCabe
   Stephen is a prolific production designer and art director for film and television and a very talented artist originally from London, England. He will discuss his current work and the geometry that is required to accomplish it.

   Matthew Schoening
   Matthew plays electric cello through a complex process of live looping. He records himself live, and instantly plays back what was just recorded while playing on top of it or adding to it. This results in a solo performance that can sound like a full band, or even an entire symphony.

   Tom Costello
   Tom Costello has been giving seminars and keynotes for over 23 years. Having been in the hospitality industry for over 30 years, he has taken the "hands-on" approach towards building his career. Tom is the past president of the prestigious Foodservice Consultants Society International, which establishes high standards of professional consultation. He was recently elected into the Council of Fellows in recognition of his meritorious service and leadership in the hospitality industry and has received the Antonin CarĂªme award for contributions to culinary education. Since 1990, as director of the Hospitality Management Program at the University of San Francisco, he has received the St. Ignatius Faculty Service and Outstanding Teaching awards.

   Myra Joy
   Myra Joy has been exploring cellistic possibilities since she was six years old. She has a B.M. in cello performance from the San Francisco Conservatory of Music where she studied with Jean-Michel Fonteneau. She has a background in varied performance genres. Since her graduation, she has continued her explorations playing New Traditional Music with Babes in the Woods and the Elameno Quintet. Myra also performs regularly with singers including The Black Brothers and Hans York, and has collaborated with Kitka, Melanie O'Reilly and Aisling as well as chamber ensembles and the orchestra at the San Francisco Conservatory of Music. Myra currently teaches private cello lessons and runs the cello class for Starr King After-School Strings, a program put on by the YMCA and San Francisco Conservatory of music.

   Karin Uphoff
   Karin holds a B.S. in science (zoology/animal behavior) and a minor in cultural anthropology (Native American emphasis), providing a strong background in physiology and ecology. After years interning as an animal behaviorist, she earned a master of science (zoology/animal behavior). Her graduate research involved plant-animal relationships. She moved from Santa Barbara, California to England to earn a diploma in herbal medicine and iridology from the Selfheal School - a Dr. Christopher based school of natural healing. Upon returning to the US she set up a private practice in Santa Barbara and taught the first western herbal classes in the SBCC Adult Education Program.  She later moved to the Mendocino coast where she authored the book Botanical Body Care.  Karin currently serves as a holistic health consultant and co-hosts the popular radio talk show, Holistic Health Perspectives.



Matheson Theater, Mendocino High School (View)
10700 Ford Street
Mendocino, CA 95460
United States

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Other > Technology

Minimum Age: 12
Kid Friendly: No
Dog Friendly: No
Non-Smoking: Yes!
Wheelchair Accessible: Yes!


Owner: TEDxMendocino
On BPT Since: Jan 16, 2012
John Dixon

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