Mastering the Social Media Marketing Mix
a co-production of ComBridges and Jizel Music & Design
MASTERING THE SOCIAL MEDIA MARKETING MIX
A workshop designed to help creative/performing artists, solo-preneurs & small biz owners to expand their audiences/clients through the Internet & Social Media. Led by Jon Leland, president & creative director ComBridges; Dean, New Marketing University.
IF YOU ARE A CREATIVE/PERFORMING ARTIST, SOLO-PRENEUR, SMALL BUSINESS OWNER, ARTS ORGANIZATION ... chances are you are also your own marketing director & publicist.
In today's complex multi-media world of Internet marketing, navigating your way through the maze of social media networks, YouTube videos, podcasting, blogging and email newsletters, you might find yourself "missing a few notes" or "dropping a few lines."
1 What is the best way to use the Internet to advance your career? Build audience? Gain new clients?
2 How do you garner attention amongst all the attention-seekers in your marketing space?
3 Do you have a brand identity and do you need one?
4 Where do you begin?
5 How do you navigate and leverage Facebook, Twitter, your website, related tools such as LinkedIn, ReverbNation, Google profile, Blogs, MySpace, YouTube, electronic press kits. email marketing sites (i.e., Constant Contact, MailChimp, Vertical Response, FanBridges), online press release distribution, etc. etc.
6 The "hits" just keep on happening and these trends are certain to continue to accelerate.
NOW is the time to take a positive step and get a grip on these new dynamic opportunities to reach a larger audience.
TUESDAY, APRIL 24, 2012, 6:30-9:30PM
FORT MASON, SAN FRANCISCO
BUILDING C, ROOM 205
Registration fee: $99.00
Visit Fortmason.org for directions: http://www.fortmason.org/aboutus/visitor-information/directions
We invite you to join us for this one-time evening workshop.
It is not an over-statement to say that the "sea change" in social media and Internet marketing has revolutionized the world of marketing for artists and solo-preneurs of all kinds. Fundamental changes include both the kinds of connections that one can make with their customer base, their audience, fans and/or prospective fans or clients, as well as the innovative ways that this audience can be reached and the long-term relationships that can be and need to be created.
In this three-hour workshop, Jon Leland will illuminate key details and distinctions of the very human qualities that drive this new world and how the qualities of "AUTHENTIC VOICE" make it uniquely powerful for performers and creative artists. At the same time, Leland will offer an array of strategic tips and techniques that can enable any individual or organization to successfully leverage the opportunities that are now accessible to everyone, regardless of their budget.
In this workshop you will:
* Learn how to hone your authentic voice, the "heart" of new marketing
* Understand best practices for creating sustainable & active Facebook pages
* Discover how "content marketing" can best engage new customers
* Explore why "Lead Nurturing" has become the next generation email marketing
* Learn the secrets of "SEO 2.0" including collaborative link building and the "social graph" (Search Engine Optimization)
* Find out how to use YouTube videos as "magnets" for new connections
* Rethink blogging as the hub of your social media communications
* Learn the best ways to leverage LinkedIn as a relationship-building channel
* Understand how Twitter can be used for creating new connections as well as for a better understanding of your audience
Packed with actionable information, you will come away from this program with a fresh, energizing perspective. Plus, you will takeaway a list of next steps to increase your online visibility as well as attract and connect with new customers and new income.
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ABOUT JON LELAND
Jon Leland is a leading communications expert who has been an innovator for 40 years. In the seventies, Jon founded one of the first narrowcast radio networks. In the eighties, he was a cable TV pioneer as founding director of creative services at USA Network. In the nineties, he wrote and produced "future vision" video programs for Pacific Bell and a prototype interactive TV application for Oracle Corporation which was displayed at Disney World's Epcot Center.
Over the last 20 years, Jon's mission has been to "Span the Grand Canyon Gap between people and technology." He does this currently through his creative services company, ComBridges (http://combridges.com), which provides cutting edge website design, development, social media and internet marketing, video production and strategic consulting. Jon also provides valuable insights via social networks, his blogs, YouTube channel and through his weekly New Media/New Marketing segments on TheTVNews.tv. Most recently, Jon is the author of the e-book, "What Every Business Needs to Know About Internet Marketing" and the Founder and Dean of New Marketing University, NewMarU.com (http://newmaru.com), a membership website dedicated to social media and Internet marketing education for professional people. NewMarU is where "Marketing is Fun and Learning is Easy."
ABOUT LINDA KOSUT, JIZEL MUSIC & DESIGN
Jizel Music & Design provides singers' coaching programs and ancillary services for the singing artist, as well as, affordable graphic design services - CD jacket design, posters and postcards - for the singing artist, performer and performing arts organizations.
Created by award-winning San Francisco jazz/cabaret vocalist Linda Kosut (http://www.lindakosut.com), Jizel Music's work is centered on empowering the performing artist, both onstage and in your marketing. We offer several different class and coaching options for singers, and continue to create new programs and collaborations with other experts in their fields. Visit our website for more. (http://www.jizelmusic.com)
* JON LELAND
Fort Mason Center (View)
Marina Blvd & Buchanan
San Francisco, CA 94123
|Kid Friendly: No|
|Dog Friendly: No|
|Wheelchair Accessible: Yes!|