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Event
SMPS SFBAC Leadership Symposium - Session 3 - Ask for a Seat at the Table: Profiles in Leadership
Ask yourself: are you sitting at the tables where key decisions about marketing and business development in your firm are being made? Are you overworked or underutilized because of your talent, experience and skills? Do you feel that a role of Principal or Director is out of your reach? Presented in a panel format with a moderator, this session will feature four panelists, women leaders in our industry who will share with attendees how they moved into positions of power by asking for opportunities, not by waiting for them to be given. Each panelist will approach the subject of leadership based on their personal journey, whether it was having to compete for (and keep) their job during a merger, claiming a strategic leadership role in the face of looming proposal deadlines, coming from outside the industry with a fresh perspective to claim a leadership position, or breaking out of the confines of working for someone else altogether and starting their own business. These women have faced their share of challenges on their road to leadership but have found that with honesty, integrity and by creating an environment for other women to succeed, they have exceeded their own expectations for what it means to be a leader in our industry.
Moderator Bio
Hildegard C. Dodd, Marketing/Business Development, Wilson Ihrig
Hildegard is a marketing and BD professional with over 17 years of experience. She began her career as a receptionist and through hard work and tenacity, attained leadership positions within the A/E/C industry. Her work now ranges from overseeing the strategic direction of her firm's business development goals, to managing marketing and client-focused initiatives. Throughout her career, her overall career goal has been to successfully direct and execute the various components of any marketing or BD effort, lead by example, and create a creative and productive work environment. She has a BA in English from the University of Missouri, St. Louis and is a long-time SMPS member.
Panelist Bios
Julie A. Satterwhite, Chief Marketing Officer, Rutherford and Chekene
Julie is CMO for structural and geotechnical engineering firm Rutherford + Chekene (R+C). A seasoned professional in the A/E/C industry, Julie participates in shaping R+C's overall strategy, leads firm-wide marketing and BD initiatives, and collaborates with firm principals and marketing staff. Throughout her 25-year marketing and leadership career, staff and clients have benefited from her creative ideas, passion, and effective strategic planning and execution. Educated at the University of Washington, Julie has a B.A. in Communications, B.A. in International Studies, and a M.Ed. in Educational Leadership & Policy Studies. She is involved in various professional organizations including CoreNet Northern California, DBIA, SCUP, SMPS, SPUR and ULI.
Caroline Weilert, Vice President, Marketing, Brickman/ValleyCrest
Caroline leads the marketing organization of the nation's largest landscape services company with $2B in revenues and 22,000 employees. She develops the tools, processes, content and technology for a 100-person sales team. Over her ten years with the firm, she's conceived and implemented integrated programs inclusive of digital marketing, thought leadership, trade shows and client events, advertising and direct mail. Previously, Caroline served as VP at Weber Shandwick, a global PR agency where she led consumer marketing initiatives for such high-profile brands as Carl's Jr., CVS, Kohls and Coca-Cola. Caroline earned her MBA from Cal State, Northridge and her BA in English and Sociology from Tulane University.
Britt-Marie Pfaneuf, Director of Marketing Communications, Glumac
Britt oversees marketing communications for Glumac, a mid-size MEP consulting engineering firm along the US West Coast and in China. She came from outside the A/E/C industry with a nine-year, international background in sales, marketing, and communications. With different industry perspectives, she is also new to her leadership role wherein she works with a cross-regional team of nine marketing and BD specialists. She has an MBA in Marketing, a BA in English Literature and Japanese, speaks four languages, and is currently pursuing a diploma in public relations and digital communications.
Wendy Goodman, Owner, Marketing Plus
Wendy is a marketing consultant and 15-year SMPS member. She is co-chair of the East Bay Business Leaders Forum and on the Membership Committee. With a BA in Communications/ English and a Masters in Archeology, Wendy proves that great marketers come from a variety of backgrounds. Working first as an editor then for one of the fastest growing general contractors in California, she jumped at the chance to start her own consultancy where she has helped many firms including: a national concrete contractor make concrete sexy; an MEP consultancy find their brand; and an architect win 25 international awards.
Event Format:
Registration + Networking Starts at 4:30pm
Program Starts at 5:30pm
Project Ends at 7:00pm
Advanced ticket sales close 48 hours before the program, walk ins always welcome. The walk-in rate is $55.
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LocationSmithGroup JJR (View)
301 Battery Street, 6th Floor
San Francisco, CA 94111
United States
Categories
Contact
| Owner: SMPS SFBAC |
| On BPT Since: Mar 23, 2011 |
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| Susan Hayes |
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