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Bethesda Green Luncheon Speaker Series: Driving Sales--Creating a Growth Strategy that Will Fuel Your Company's Success
Bethesda Green
Bethesda, MD
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Bethesda Green Luncheon Speaker Series: Driving Sales--Creating a Growth Strategy that Will Fuel Your Company's Success
Thursday, March 26, Noon - 1:30 pm at Bethesda Green
Speaker: Seth Goldman, Co-Founder and TeaEO, Honest Tea

Having a great product is only the first step in creating a successful company. To fuel growth, you must find a way to make your product available to the right customers in the right places and at the right price.  This session will address the practical tools and key aspects of a successful sales strategy:  

-- Creating a sales-driven organizational culture
-- Choosing in-house sales force versus brokers
-- Incentivizing your sales team for peak performance and profitability

Seth Goldman co-founded Honest Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. Over the past seventeen years the company has thrived as consumers have shifted toward healthier and more sustainable diets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea's mission by becoming the first organic and Fair Trade brand in  the world's largest beverage distribution system. In September, 2013, Seth and Barry published their New York Times bestseller, Mission in a Bottle. In 2008 Seth co-founded Bethesda Green, co-chaired its board for three years and continues to serve on its board.


Bethesda Green (View)
4825 Cordell Avenue, Suite 200
Bethesda, MD 20814
United States



Kid Friendly: No
Dog Friendly: No
Non-Smoking: Yes!
Wheelchair Accessible: Yes!


Owner: Bethesda Green
On BPT Since: Jul 20, 2011
Robert Snyder
240-396-2440 ext. 103


Mark M.
Bethesda, MD United States
Mar 25, 2015 2:45 PM
Phil W.
Washington, DC United States
Mar 25, 2015 10:41 AM
Ann Y.
MISFIT Juicery
Washington, DC United States
Mar 25, 2015 10:41 AM
Ananth R.
Laurel, MD United States
Mar 25, 2015 8:05 AM
Shane W.
Bethesda, MD United States
Mar 24, 2015 8:27 AM

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