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Tracking Referrals on Brown Paper Tickets
Brown Paper Ticket
Seattle, WA
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Determining the Tracking ID

In order to track referrals to your event page, you will need to assign a Tracking ID. You will determine a unique Tracking ID for each individual or source that will be referring ticket buyers to your Public Event Page.

Please keep the following limitations in mind when Determining the Tracking ID's for your sources.

   - The first digit of your Tracking ID cannot be a number
   - Tracking ID's cannot contain Symbols
   - Tracking ID's cannot contain Spaces
   - Tracking ID's are Case Sensitive

Creating the Tracking URL

Once you have determined what Tracking ID you would like to assign to each source, you will then create a unique Tracking URL. This is not something you have to set-up within the system. The system will recognize the unique Tracking URL automatically.

   - First locate the URL for your Public Event Page.  It will look something like this: -
   - Insert the Tracker ID between "event/" and the event number.
   - Your unique Tracker ID URL will look something like this: -

You can create as many unique Tracker ID URLs as you need, and then monitor them in your Reports.

Monitoring Referrals

You may View a Report of your Referrals by Tracker for a Specific Event by following these instructions:

   - Log in to your producer account
   - From the Account menu, Select "Manage Your Events"
   - In line with the Event Title, Click "Go!"
   - Click the "Metrics" icon on the light grey bar above Dates & Prices

You may View a Report of your Referrals by Tracker for Multiple Events by following these instructions:

   - Log in to your producer account
   - From the Reports menu, Select "Marketing Reports"
   - Select the range of time you would like to monitor
   - Select "All" OR check the boxes for the specific events you would like to monitor
   - Click "Generate Report"

The Reports will list the "Sales by Tracker" as well as the "Traffic by Tracker".

   - The Sales by Tracker Report will list the number of purchases made from each source.

   - The Traffic by Tracker Report will list the number of clicks to your event page from each source.

Our Support Team is available 24/7 to assist you with this. If you have any questions please call 800-838-3006 x4 or email
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Mar 01, 2025 8:00 PM

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General Free
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Brown Paper Ticket (View)
220 Nickerson St
Seattle, WA 96109
United States




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