Event

Pulling Focus

We used to take commercials for granted. Fifteen to thirty seconds, pushing a product with minimal dialogue and lots of visuals it was common, normal, and routine. But here we are, in 2014, and commercials are breaking boundaries. Clients are changing their needs, and so are consumers. Welcome to the world of redesign and branded entertainment, we will help you speak its language. Join us for a panel exploring content-marketing and how businesses are joining up with production companies and agencies to engage consumers through fresh, bold, and sexy ways of storytelling. You'll hear from fascinating professionals on what client demands entail, why Commercialize Seattle is leading the charge, and how large businesses, local crews, and everyday consumers are affected.

Moderated by Warren Etheredge, Host of Reel NW and Editor-At-Large of Media, Inc.

We encourage guests to continue the conversation after the panel at a cocktail reception hosted on site.

Hosted by the Northwest Film Forum (NWFF) and the Seattle International Film Festival (SIFF)

Produced by Washington Filmworks

In partnership with the Mayor's Office of Film + Music, Seattle Film Institute (SFI), and Women in Film Seattle (WIF)

Where:
Northwest Film Forum
1515 12th Avenue, Seattle, WA 98122

When:
7pm, followed by a free hosted reception.