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Event
WEBINAR: Growing Your Business for Success: Guidelines for Animal Body Workers and Massage Therapists
Thinking about starting up an equine or canine body work or massage business? If you are already working in the industry do want to learn how to increase your clientele? Do you have specific questions you would like to ask to improve your business?
Join the International Equine Body Worker Association (IEBWA) for the GROWING YOUR BUSINESS FOR SUCCESS seminar on June 14, 2015 for this special webinar. Whether you have an established business or are just starting out, this webinar seminar offers something for everyone. This class is offered FREE to current IEBWA members ($45 for non-members).
GROWING YOUR BUSINESS FOR SUCCESS Instructor: Whitney Hischier, Lecturer at the UC Berkeley Haas School of Business This one-day seminar geared toward canine and equine bodyworkers will focus on marketing tools and growth strategies to take your business to the next level. Detailed exercises and templates will ensure participants leave with tangible takeaways and a plan for moving forward. Topics Include: Business Lifecycles, Growth and Business Models Marketing and Branding Client and Stakeholder Management Learning Objectives: Participants will: Learn ways to market their business and expand their clientele base Gain valuable insight to the tools needed to increase cash flow Learn how to identify each stage in the business lifecycle Learn how to define their business growth strategy Learn how to identify and leverage business networks Learn the pros and cons of different pricing models Gain an understanding of the importance of owner education and managing expectations Be able to identify and address key stakeholder challenges
A link will be provided soon for registration. Those participating in the live webinar will be able to ask questions in real-time of the course director, who will then forward them to the instructor. A good internet connection is a must. Participants will receive log-in instructions following registration. IEBWA should officially register by writing iebwausa@gmail.com.
About the Instructor Whitney Hischier is a faculty director for executive education and lecturer at the Haas School of Business, UC Berkeley. She teaches management, strategy, consulting skills and leadership to MBAs, undergraduates and executives. Prior to Haas, she worked as a consultant for KPMG, ABN Amro Barnk, and Deloitte in the US and Europe.
Whitney is passionate about growing small businesses, and has expanded her executive education unit at UC Berkeley from a $2m to a $17m business during her tenure; she advises clients and students on best practices in the space. An avid horseback rider since childhood, Whitney competes her Hanoverian mare, Larke, in dressage. She taught riding for many years and currently trains in Equine Guided Education, allowing her to bring the work to her clients and staff. Whitney holds an MBA with a certificate in healthcare from UC Berkeley and a BA from Stanford.
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LocationOnline: Flying Cloud Farm: web address provided upon registration (View)
1200 Jacobson Lane
Petaluma, CA 94954
United States
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