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Anyone can learn how to create affordable, effective online ads AND measure which ones get the best response!
Creating online ads is no longer the exclusive preserve of ad agencies. Facebook and Google now have step-by-step ad-creation interfaces that enable anyone who can upload an image to produce an online ad in multiple formats.
; But what, creatively, makes an online ad effective?
; What's the best way to make sure your target audience gets to see it?
; How do you track its performance properly?
; Does an ad for an event perform differently from an ad for a product?
; And OK, creating an ad may be easy, but what do you need to know about creating the landing page for the ad?
Rich Kelley, VP of YOUR EXPERT NATION, will draw on thirty years of experience in direct marketing to take you step-by-step through the current best practices in the DIY world of online advertising. His target audience: authors and indie publishers who want to take charge of selling their own books. He'll cover creating and tracking ads on Facebook, Google AdWords, Goodreads, and LinkedIn and walk attendees through the complete process, from identifying your target audience (including keyword research), determining a budget, creating the ad and the landing page, setting up tracking, and analyzing results. Case studies from his own experience will illustrate what makes a successful campaign and pitfalls to watch out for.
Attendees will leave the 90-minute session ready to begin their own campaigns Thursday morning.
Your $30 ticket includes light fare.
Who should attend?
; Authors and indie publishers eager to discover how to take charge of finding their audience and trying online ads as a way to sell their books
; Agents and editors who want to understand how DIY online advertising works
; Publicists and marketers in publishing who want keep up with the latest best practices in DIY online advertising
About Rich Kelley
Rich Kelley has held executive positions in editorial, marketing and/or subsidiary rights at FSG, Walker, Macmillan Book Clubs, Newbridge, Doubleday Select, and Book of the Month Club. He now applies his thirty years of experience selling books to specialized audiences via direct marketing to marketing books online to communities of common interests.
Moderator: Bridget Marmion
Bridget Marmion's career includes over a decade each at FSG, Random House and Houghton Mifflin, mostly as SVP Marketing. She's the founder and president of Your Expert Nation.
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LocationYour Expert Nation (View)
817 Broadway (at 12th Street), 10th Floor
New York, NY 10003
United States
Categories
| Kid Friendly: No |
| Dog Friendly: No |
| Non-Smoking: Yes! |
| Wheelchair Accessible: Yes! |
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