Lighting a Fire: Increasing Participation in Sustainability Programs
Change behavior. Change the world.
Join researcher and behavioral economics expert Nikki Pfarr of Artefact, as she guides a workshop that will help you use the principles of behavioral economics to develop highly-supported sustainability programs. We will focus on outlining key behavioral strategies, and learn how to harness these insights to develop sustainability programs that influence decision making and encourage behavior change. Light food and refreshments provided.
Doors open 6:15
Event begins at 6:45
A researcher and strategist at the Seattle-based product design company Artefact, Nikki is fascinated by human behavior. She has spent several years exploring the intersection of behavioral economics and design, uncovering strategies that designers can use to improve decision making and encourage behavior change. Nikki holds a master's of design from IIT's Institute of Design and an SB from MIT, where she conducted undergraduate research in the MIT Media Lab. She is a co-author of the Brains, Behavior & Design Toolkit and was previously a UX designer at Google.
Learn more about Behavior Economics: http://www.artefactgroup.com/content/wp-content/uploads/2012/04/BehavioralEconomicsReportweb1.pdf
Artefact is an award-winning technology product design company dedicated to defining next-generation products and user experiences that lead to preferable outcomes for society, humanity, and the environment.
Founded in 2006 by design leaders Gavin Kelly and Rob Girling, Artefact helps forward-thinking businesses and organizations through strategic practices in design, research, and technology. Artefact has earned a reputation for delivering keen insights, effective execution, and world-class design for leading brands. Artefact is headquartered in Seattle's South Lake Union neighborhood.
Net Impact - Seattle Professional Chapter.
Net Impact is a new generation of leaders who use our careers to tackle the world's toughest problems. We put our business skills to work for good throughout every sector. By doing so, we show the world that it's possible to make a net impact that benefits not just the bottom line, but people and planet too.
Become a member of Net Impact to save money on this and future events: https://netimpact.org/@@register
Downtown Seattle YMCA: Room 123 (View)
909 4th Ave
Seattle, WA 98104
|Minimum Age: 18|
|Kid Friendly: No|
|Dog Friendly: No|
|Wheelchair Accessible: Yes!|