Event

The Man Who Souled the World

THE MAN WHO SOULED THE WORLD tells the story of Steve Rocco, the irreverent genius
who transformed the skateboard industry from corporate to skater owned with a doit-
yourself punk attitude. Steves antics and entrepreneurial impact on the skateboard
business are huge and have ultimately had a significant impact on broader mainstream
culture as Steve is the man who gave Spike Jonze his first directing gig, discovered Jason
Lee and created Big Brother magazine which became the genesis of Jackass.
Basing himself in Hermosa Beach, Torrance and El Segundo, Steve shaped skateboarding
counter-culture by creating World Industries, the most influential and controversial
company in an industry of extremes. His story embodies the American Dream at its most
volatile in a balls-to-the-wall picture that provides a manic insight into the realities of
enterprise and celebrity in the contemporary youth market.
Steve gave skateboarders and their unique creativity a voice, and that voice now permeates
as one of the chief influencers of broader youth culture. From film, to art, graphic design,
fashion, music and of course skateboarding, a lasting legacy remains and THE MAN WHO
SOULED THE WORLD covers all this and more in an edgy and uniquely creative manner.