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Product Agility: Moving from a feature funnel to a product flywheel
Scrum.org
Burlington, MA
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Date
Oct 02, 2019 6:30 PM



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Event

Product Agility: Moving from a feature funnel to a product flywheel
When:  Wednesday October 2, 2019  6:30-8:30 pm Est
Where: Scrum.org 131 Middlesex Turnpike, Burlington, MA 01803

Product Agility: Moving from a feature funnel to a product flywheel

Amazons explosive growth has been credited to a self-sustaining/ever-accelerating virtuous cycle dubbed the Amazon flywheel. Similarly, HubSpot has implemented a sales flywheel after realizing that a sales funnel views the customer as an afterthought rather than the driving force for exponential growth. This presentation introduces Product Agility, which applies the concept of the flywheel to reduce internal friction in product management and development, leveraging Agile and Lean Startup principles in a unique process to spark self-sustaining, ever-accelerating product growth.

Key take-aways:
    Why shifting towards a product flywheel really matters
    Which organizational shifts in mindset are critical to remove friction and enable the product flywheel
    How to approach prioritization differently to quickly identify features and functionality with the highest impact
    How to accelerate a transition to the product flywheel


AGENDA

6:30 - Business Agility Introduction
7:00 - Food & Networking
7:25 - Product Agility Keynote
8:25 - Final announcements
8:30 - Done!


PRESENTERS

DAN GALLAGHER is driven by the notion that life is too short to build products people wont use. After 30 years as a product designer, product manager, product owner, agile team member, product executive, product consultant, and even a scrum master, he has battled on the ground, led from the trenches, fought through the middle, and surveilled from above. He has combined this experience with extensive product research, wisdom from pundits (applied and validated), and life observations to evolve the methodology for Product Agility and the product flywheel.

CAITLIN SCHUMAN is driven by understanding how the intersection of business strategy, process excellence, and team behavior drive organizational performance and is fascinated by the organic development of Agile principles in high performing organizations. She has worked across a variety of industries, companies, and strategic questions in her 6 years of consulting and recently has partnered with Dan Gallagher to refine a Product Agility methodology for continuous discovery, validated learning, and Agile delivery.

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   PLEASE REGISTER WITH INTENT TO ATTEND!!
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Tickets (for all events, regardless of ticket price) are transferable; if you cannot make it to the event you can send a friend in your place. NOTE: Registering is an explicit commitment to attend. PLEASE do not register casually. Doing so prevents others who sincerely want to attend from doing so, and also overstates food & beverage counts. Registering casually does everyone a serious disservice. Your registration is an explicit commitment to attend.

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General Ground Rules and Conditions for Registration and Attendance:
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Tickets (for all events, regardless of ticket price) are transferable; if you cannot make it to the event you can send a friend in your place. NOTE: Registering is an explicit commitment to attend. PLEASE do not register casually. Doing so prevents others who sincerely want to attend from doing so, and also overstates food & beverage counts. Registering casually does everyone a serious disservice. Your registration is an explicit commitment to attend. Anyone authorized by the event promoter to attend this event is subject to the following Ground Rules as a condition of attendance: There are no refunds for paid events. No audio or video recording permitted. Recording of video and/or audio is grounds for revoking your authorization to attend. You may take pictures. You are required to show up ready to have loads of FUN and engage in lots of LEARNING with lots of other very curious, fun-loving people. By purchasing a ticket and/or attending this meeting (hereafter the Event), you are explicitly authorizing us to capture pictures, video, and audio recordings of your image and voice and to use these recordings in promotion of our events. By purchasing a ticket and/or attending the Event, you are agreeing explicitly to indemnify and hold harmless the following parties from any and all claims, including but not limited to any loss, damage, or legal liability related to attendance: a) the venue provider (Scrum.org), b) the event promoters, c) anyone and everyone else even remotely associated with the execution of the Event event in any way, whatsoever. The Event promoter reserves the right to refuse and/or revoke admittance to anyone at any time, subject only to refunding within 30 days any dollar price paid for said admittance.

Location

Scrum.org (View)
131 Middlesex Turnpike
Burlington, MA 01803
United States


Categories

None

Kid Friendly: No
Dog Friendly: No
Non-Smoking: Yes!
Wheelchair Accessible: Yes!

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