Event
Best Practices: Marketing Programs
Maximize the return on your organization's marketing effort. Learn best practices for developing successful marketing programs using the techniques developed by the world's leading multinational marketing companies and international advertising agencies.
Highlights include:
- Balancing branding versus direct response; closing the conversion loop
- Navigating your way through the maze of Internet marketing opportunities
- Crafting messages that turn prospects into customers
- Integrating lead generation, conversion, retention, and referral
- Multiplying marketing results by refining target markets
- Leaping beyond competitors using the proven "Beyond the Obvious" strategic technique
- Turning your marketing mix into a smooth-running marketing machine
- Determining which promotion vehicles give you the highest rate of return
- Maximizing return on advertising, publicity, internet and other marketing "tactics"
- Negotiating and buy media at below market cost
- Sourcing unbiased sources of marketing information
- Locating cost-effective resources for implementing your planned tactics
You will also receive these proprietary tools developed for small and medium size companies
- The Rainmaker SWOT Hourglass
- The Marketing Machine
Who should attend:
Small and medium size company CEOs, Directors of Marketing, Marketing Managers, and Product Managers.
Workshop Format:
This is a hands-on workshop with interaction between the leader and attendees about each company's specific business and marketing needs. Participants do more than listen; they work on their plans during the seminar. You will be given a Rainmaker Marketing Workbook to guide you in building a professional, practical program.
Workshop Leader
Gregg Arnold is a recognized leader in developing marketing programs for small and mid-size organizations. Gregg's experience includes marketing at General Mills and advertising at Young & Rubicam. He has also held VP Marketing positions in two small ($30MM) and two medium size ($350MM) companies. Consulting clients have ranged from startups to operating companies of all sizes. Gregg holds a bachelor in marketing from the University of Oregon and an MBA from Stanford University.
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LocationWorld Trade Center
2200 Alaskan Way
Seattle, WA 98121
United States
Categories
| Kid Friendly: No |
| Dog Friendly: No |
| Non-Smoking: No |
| Wheelchair Accessible: No |
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Contact
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