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Event
It's Really Hard to Give Away Money
Join our panel discussion on effective strategies for overcoming energy efficiency program marketing challenges.
Effective consumer marketing is a significant contributor to the success of residential energy efficiency programs. Just as vital, however, are marketing and outreach efforts directed at the contractors, trade allies and retailers operating within the utilitys boundaries.
Without adequate knowledge, support and sales tools, trade allies and retailers cannot properly promote or implement energy-efficient products, services, or equipment to a utilitys customers. We will learn about the value of:
(1) marketing an energy efficiency program to contractors (2) effective contractor outreach and education (3) examples of the impact of outreach and sales tools on actual residential energy efficiency programs
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LocationMGE Innovation Center (View)
510 Charmany Drive
Madison, WI 53719
United States
Categories
Kid Friendly: No |
Dog Friendly: No |
Non-Smoking: Yes! |
Wheelchair Accessible: Yes! |
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Contact
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