Event
AFP Piedmont, January Luncheon
Donor Retention: Current Rates are Startling!
What Can Every Fundraiser Do to Improve It
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world renowned authorities on
building donor loyalty. Sargeant and Ahern's principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
Learn new donor communications techniques in order to improve donor loyalty and retention
Speaker Bio:
Chris has been helping nonprofits increase efficiency and raise more money for over 13 years, both in his professional career and as a personal fundraiser. And he has worked in the nonprofit sector for his entire 30 year career. His experience ranges from managing small & midsize nonprofits (both c3 and c6)to personal fundraising, volunteering and board leadership for nonprofits in his community. Chris is currently a Regional Sales Account
Executive at Bloomerang. With Bloomerang, he is helping to revolutionize how databases are used in the charity world and bringing focus on donor retention. Prior to Bloomerang, Chris had spent seven years at eTapestry, where he worked on the ground floor of the then fledgling business, and eventually led the launch of the company's first "vertical market" specialization efforts, where he led the healthcare team. Before that, he was an executive with several trade associations in Indiana and in Ohio.
Chris serves on the Board of Directors of Safe Families of Indiana; is a youth mentor with Shepherd Community in Indianapolis, and is a perennial top fundraiser for the Indiana
Chapter of the American Diabetes Association. Chris holds a Bachelor of Arts degree in Journalism & Communications from Ohio State University.
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LocationThornblade Country Club (View)
1275 Thornblade Blvd.
Greer, SC 29650
United States
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