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Evening Professional Series: All 4 Programs
San Francisco, CA
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Evening Professional Series: All 4 Programs
The following 4 programs are included in this ticket price:

Designing to Impress - Evening Professional Series: Program 1 of 4
Date: Thursday, May 3, 2012
Time: 5:00-7:00 pm
Location: Learn iT!
33 New Montgomery Street #300
San Francisco, CA 94105

AEC marketers sell the building designs of our firms, specific in technical applications and aesthetics, but have you considered what influence your marketing collateral design has on your audience?  Learn how to increase readability / usability and intelligent impression by adjusting your layout and the secrets to creating a "clean" design.  Create an emotional influence through inspirational design and increase your ability to win over your next client.
Join us at Lean iT!, one of San Francisco's leading educational providers, to learn the secrets of the marketing collateral trade.

To sign up for Program 1 only, go to:

 Writing for the Client (proposal/cover letter) - Evening Professional Series: Program 2 of 4
Date: Thursday May 10, 2012
Time: 5:30-7:30 pm
Location: Faithful+Gould
475 Sansome Street, Suite 2000
San Francisco, CA  94111

Typically, proposals are competitive. To win, we have to convince our potential client that we bring the talent, expertise and attitude that will deliver their project, and deliver it better than any of the other teams. In this session we will discuss how to respond to your client's "hot buttons" in every element of the proposal including the cover letter, project descriptions, resumes and scope. We will look at examples and discuss specific ways of improving them to help sell the job. This session will be interactive, so come ready to have fun, think and participate.

Cinda Bond, founder of "The Proposal Doctors," served as operations manager and vice president for O'Brien-Kreitzberg and Carter & Burgess where she led the full sales process from proposals and pricing to project execution. Cinda has written more than 100 major proposals and led teams in the strategic pursuit and win of contracts worth more than $85 million. Throughout her career, she has also managed solicitation processes, receiving and evaluating proposals for owners. Seeing both sides of the process gives her a unique perspective she will share with you.

To sign up for Program 2 only, go to:

Marketing Plan - Evening Professional Series: Program 3 of 4
Date: Thursday, May 17, 2012
Time: 5:30-7:30 pm
Location: Faithful+Gould
475 Sansome Street, Suite 2000
San Francisco, CA  94111

Your firm leadership asks you to prepare a first draft of the firm's annual marketing plan. Where do you start? What do you need to know? Where do you find it? What does an effective marketing plan look like anyway? Learn the answers to these and a whole lot of other questions that will put you in a position to successfully respond to the request.

To sign up for Program 3 only, go to:

The Strategy of Publishing- Evening Professional Series: Program 4 of 4
Date: Thursday, May 24, 2012
Time: 5:30-7:30 pm
Location: Faithful+Gould
475 Sansome Street, Suite 2000
San Francisco, CA  94111

Historically, publishers and editors were the gatekeepers of good content  if you wanted to be published, you had to have a great idea, an even better pitch, and personal relationship with the editors!

Today, the publishing industry is changing rapidly and a person or a firm can circulate their words and ideas through a number of mediums. As a result, there is a dizzying supply of content available in a myriad of digital and print formats.

As marketing and communications professionals, we have become the modern-day editors within the firm and are challenged to create content opportunities that break through the noise and advance the firm towards its goals.

In this session, we'll discuss publishing strategies for the AEC industry: how you develop one for your firm, the various traditional and new media publishing options available, and the complete process from creating content through to promoting it through all available channels.

Amanda Walter is a principal at Walter Communications  a firm that helps designers and planners build the reputation they want. Previously, Amanda ran media relations across AECOM during the company's biggest transformation and before that she built EDAW's global communications program that focused on publishing its leaders and projects. Amanda's book Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning and Environmental Consulting Firms, which she co-wrote with online marketing authority Holly Berkley, was released earlier this spring.

To sign up for Program 4 only, go to:


Faithful+Gould (View)
475 Sansome Street, Suite 2000
San Francisco, CA 94111
United States




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