Science: Jonah Lehrer: How Creativity Works
Forget muses and creative "types"; Jonah Lehrer says creativity isn't one lucky gift, but a variety of thought processes we all can learn. Called "something of a popular science prodigy," by The New York Times, the author of the bestsellers Proust Was A Neuroscientist and How We Decide and the new Imagine, explores the science of creativity brainstorming meetings are a terrible idea, for example, and the color blue can double your creative output to reveal the deep inventiveness of the human mind and its essential role in our increasingly complex world. Presented as part of Seattle Science Lectures, with Pacific Science Center and University Book Store. Series sponsored by Microsoft. Series media sponsorship provided by KPLU.
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