SMPS Professional Series Part 2: Financials Workshop
We will define and discuss common financial terms like utilization rate, multiplier, chargeability, billability, revenue, profit and hit rates. These terms help marketers and C-level executives measure and manage their business. At the end of the workshop attendees will have a working knowledge of what these terms mean, how they are calculated, and how they are used to measure and manage business.
Speaker: Ian Larson, Director of Business Development / Project Executive at Dome Construction
560 Mission Street, Suite 700
San Francisco, CA 94105