Event

Polling & Public Opinion with Mario Canseco

Do you run or work for a small business with a new product to launch into market? Are you a campaign strategist with a new candidate in the running? Either way, you need to know what the public's reception will be. Angus Reid's Mario Canseco will take you through the polling process from research and strategy to analysis and interpretation, and help you understand what questions to ask and what the resulting data mean.
In this Tyee Master Class you'll learn:

-how to get the information you need to take the next steps with your product or candidate
-how to properly craft a survey and determine what questions to ask
-how to leave your bias and loaded questions at the door
-how to ensure a representative sample
-how to interpret the findings
-how to develop creative solutions to the problems you'll inevitably uncover

Using concrete examples from his own work (from deciding to alter product packaging to a look inside the provincial Liberal campaign), Mario will spend the morning running through a primer on qualitative research (like focus groups) and quantitative research (like surveys), followed by an in-depth look at what the findings of this research means. The afternoon will have you break into groups to develop your own surveys and questionnaires for a product or candidate of your choice. Mario will then provide your group with the feedback required to refine your survey and tackle the findings. After a solid day of polling workshops, we guarantee that 20 out of 20 students will be satisfied!