Event

Storytelling

Storytelling and brand are big buzzwords these days. What do they mean and how can organizations use them to advance their mission?
In this interactive workshop, we will answer these questions:
What is a "brand" and what is "branding"?
What role does messaging play in brand development?
How can brand and messaging help you tell a story that engages, inspires, and informs?
This will be a fast-paced, results-focused workshop giving you ideas to use right away.

Erica Mills heads up Claxon, a company on a mission to help those doing good get noticed. Erica is a nationally recognized expert on mission-driven messaging and marketing strategy. She is also a faculty member of the Evans School of Public Affairs at the University of Washington. Erica is the creator of the 1, 2, 3 Marketing Tree, a tool that makes mission-driven marketing simple and effective. She has also developed a fool-proof process for creating messaging that inspires action and engagement.