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CHS NYC Marketing and Happy Hour Event - August 16th, 2012

Setai Hotel New York
New York, NY

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CHS NYC Marketing and Happy Hour Event - August 16th, 2012

Digital Marketing- Measuring the Digital Competence of Prestige Hotel Brands

Presented by L2 Think Tank

Where: Setai Fifth Avenue, 400 5th Avenue

When: Thursday, August 16th 6pm-6:45pm educational session, followed by drinks at Setai Bar

If you are unable to make the marketing lecture, please still join us from 7-9 at the bar for drinks!

Who: All Cornell Alumni, friends, colleagues- all are welcome!

L2 is a think tank for digital innovation. Founded by NYU Stern professor of marketing Scott Galloway, L2 helps prestige brands navigate the digital marketing landscape through events, research, and advisory services. The L2 Digital IQ Index is the largest and most robust study of its kind. Rankings are published annually across industries including: Fashion, Watches & Jewelry, Specialty Retail, Beauty, Travel, and Fragrance. New research demonstrates a clear relationship between hotel brands' Digital IQ and shareholder value. The ranking, measures the digital competency of 52 hotel brands via 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Based on these scores, each brand is assigned a Digital IQ and a corresponding class of Genius, Gifted, Average, Challenged, or Feeble. Come to the event and learn more.