Writing for the Client - Evening Professional Series: Program 2 of 4
Date: Thursday May 10, 2012
Time: 5:30-7:30 pm
Typically, proposals are competitive. To win, we have to convince our potential client that we bring the talent, expertise and attitude that will deliver their project, and deliver it better than any of the other teams. In this session we will discuss how to respond to your client's "hot buttons" in every element of the proposal including the cover letter, project descriptions, resumes and scope. We will look at examples and discuss specific ways of improving them to help sell the job. This session will be interactive, so come ready to have fun, think and participate.
Cinda Bond, founder of "The Proposal Doctors," served as operations manager and vice president for O'Brien-Kreitzberg and Carter & Burgess where she led the full sales process from proposals and pricing to project execution. Cinda has written more than 100 major proposals and led teams in the strategic pursuit and win of contracts worth more than $85 million. Throughout her career, she has also managed solicitation processes, receiving and evaluating proposals for owners. Seeing both sides of the process gives her a unique perspective she will share with you.
475 Sansome Street, Suite 2000
San Francisco, CA 94111