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CFOs, Sustainable Finance & Getting the Prices Right

Please join us May 18 for the next in Natural Logic's In Conversation series. Gil Friend will be talking with Paul Herman, exploring:

- the cutting edge of sustainable finance;
- how both CFOs and investors are re-thinking the business case for sustainability;
- how to overcome the market-distorting impacts of subsidies and externalities; and
- the critical challenge of "getting the prices right."

Natural Logic has long maintained that business is on a collision course with a set of global shifts that almost no one has adequately prepared for. These inevitable surprises are coming fast. For those who are ready, these shifts will be platforms for change. For those who are not ready, they are traps.

As Senior Associate Chauncey Bell puts it: "From force of habit, companies are spending good money accounting for obsolete waste, while overlooking other kinds of waste that are far more costly for you."

This frames the challenge of sustainable finance, and the buck stops right at the CFO's door. The CFO "owns" risk -- and in most companies, the understanding of "sustainability-related risk" is conducted with incorrectly drawn boundaries and flawed analytic models, overlooks materially significant factors and hidden subsidies. If it is conducted at all.

As a result, most companies will sub-optimize at best, leaving money on the table - and potentially violating fiduciary responsibility in the process - in completely avoidable ways.

Please join us as we explore these important questions - and what to do about them.

Paul is Founder, CEO and Chief Investment Officer of HIPInvestor.com ("HIP = Human Impact + Profit") and author of The HIP Investor: Make Bigger Profits by Building a Better World. He's a Wharton grad and a McKinsey vet. (R. Paul Herman is a registered representative of HIP Investor Inc, an investment advisor registered in the States of California, Washington and Illinois.)

Gil is President and CEO of Natural Logic, author of the acclaimed Truth About Green Business, and widely acknowledged as one of the fathers of the sustainability movement. He has just been named a named Pinnacle Award Finalist -- along with Ray Anderson, Amory Lovins, Karl-Henrik Robert & Bob Willard -- by the International Society of Sustainability Professionals (ISSP)!

We both have a lot to say on the topic, and a book-load (literally!) of examples too. It should be a fascinating evening; we hop you can join us.

This event is part of Natural Logic's "In Conversation" series, which brings you frank, unscripted, personal dialogs with people who are making a remarkable difference.

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San Francisco, CA 94105-2665
United States

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