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Press Release - Jul 01, 2013       Back   Download
Brown Paper Tickets Introduces Food And Beverage Event Concierge
Food and Beverage Events Surge to 10% of Ticketing Business

July 1, 2013 (New York) Brown Paper Tickets is introducing the ticketing industry's first food and beverage event concierge at the Summer Fancy Food Show. The fair-trade ticketing company, known for easy, reliable online event registration and the largest commitment to social responsibility in the industry, has beefed-up its offerings to the food and beverage community, which now represents 10% of its global customers.

"One of the biggest trends in the food and beverage industry is hosting events as a form of experiential marketing," said Patrick Nelson, Brown Paper Tickets food and beverage event concierge. Food-related events are now 10% of the events hosted with the help of Brown Paper Tickets. "On-site events are an amazing way to enhance credibility, reach new customers, enrich relationships with those who are already fans, while potentially developing a new source of revenue for the business."

"Restaurants have made an extra $5,000 to 40,000 per year just by offering a cooking class on a couple of Monday nights per month," Nelson said. "Staffing a restaurant and keeping the product fresh is very expensive; why not use existing skills, space and resources to host events that attract new customers and create new revenue streams?"

Cooking classes, pairings, tastings, kitchen skills workshops, factory tours, cookbook launch events, fundraisers, staff training sessions, guest chef dinners, brunches and festivals are several examples of typical food industry events. There are so many food-related tours, that they have become their own business category. The food and beverage industry has been turning to Brown Paper Tickets for their event registration and ticketing needs because of ethical pricing, its commitment to social responsibility, and personal customer service, available 24 hours a day, making it a reliable solution for factory tours, classes, tours and small batch craft beer releases with tens of thousands of ticket buyers vying for a few hundred coveted event tickets.

"Pasta-making classes have helped us to educate and connect on a more personal level with our community and our best customers, said Temi Adamolekun, director of communications for Ne Timeas Restaurant Group, parent company of Flour + Water, a 2010 finalist for the James Beard "Best New Restaurant" award. "From a business perspective, it's a significant bonus that the classes create a new revenue stream."

The restaurant has recently launched a new product line, the "Weekend Pasta Project," for customers to easily prepare gourmet pasta meals at home, which is offered at the classes. "We have created a new customer base, a new revenue stream, and a vehicle for new product sales, all at the same time," Adamolekun said.

"With a little bit of creativity, any food or beverage business can do more with the resources they already have," Nelson said. "The best piece of advice I can give applies to anyone. Do what you know. If you are an expert tamale maker, teach tamale-making; if your restaurant prepares it's own fresh mozzarella cheese, and you want to build your reputation for that, consider a mozzarella class." Nelson has created a workshop for teaching food and beverage industry managers how to create and implement events to build their business, which he will share at the Fancy Food Show in New York this week.

"Brown Paper Tickets reputation for reliability, social responsibility, and to offering personal attention, advice and promotion, continues to set us apart from other online ticketing and registration options," Nelson said. "We understand that the event experience begins when your customers sign-up for your event, not just when they arrive at your front door."

About Brown Paper Tickets: Brown Paper Tickets (, the Not-Just-For-Profit ticketing and event registration service, revolutionized the live events industry by offering free, professional tools for ticketing any-sized gathering on the Internet, and helping producers to protect ticket buyers with the lowest ticketing fee for the highest levels of customer service in the industry. Brown Paper Tickets donates 5 percent of the profit from each ticket sold to build communities and nonprofits, pays employees to work 40 hours each year for the cause of their choosing, and employs a team of "Doers," experts in industries such as music, new media, makers, roller derby and more, to fix, improve and revolutionize the communities where we live, work and play.

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