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Press Release - Jun 20, 2012       Back   Download
Pride Parade Partners with Brown Paper Tickets for Donations

New Fee-Free Donation Tool Allows Pride Supporters To Contribute Online

June 20, 2012 (SEATTLE) Outlandish floats and other exciting and original sights and sounds from the 38TH annual Seattle Pride Parade will bring an expected 400,000 spectators to the streets of Seattle this Sunday, June 24. This Pride Parade, like many others around the country, is free and open to the public, with one key difference this year: those who wish to give what they can to financially support the Pride Parade and the lesbian, gay, bisexual and transgender (LGBT) community will be able to make online contributions in any amount through Brown Paper Tickets new fee-free donation tool.

"We are thrilled to be working in partnership with our sponsor Brown Paper Tickets to accept donations online," said Adam Rosencrantz of Seattle Out and Proud, organizers of the Seattle Pride Parade. "We have never had such an easy way to accept donations in the past to help fund the parade. We have no idea how many supporters will choose to give, but one thing is certain - any money given to us will be spent to further our mission and help us to give back to the LGBT community."

The new fee-free donation tool from Brown Paper Tickets allows event organizers to collect donations, even from those who cannot attend the event. One hundred percent of the donation proceeds go to the event organizer, and the ticketing company is not taking a fee on any portion of the donation. "We are pleased to be able to help event producers accept donations without a fee," said Steve Butcher, CEO of Brown Paper Tickets. "Many people want to support an event such as the Pride Parade, whether they attend the event or not. We are pleased to be able to make this possible for anyone planning an event with us, across the globe."

The Seattle Pride Parade kicks off at 4th Avenue and Union Street at 11:00 a.m., and will proceed north down 4th Avenue to Denny Way, ending just in front of Seattle Center. It will last approximately two and a half hours and will be held rain or shine. Judges will be located at Westlake Center near 4th Avenue and Pine Street, to decide on awards to recognize parade floats that stand out in the following areas: best celebration of the theme, most colorful, outstanding presentation, most unexpected, brilliance and uniqueness, as well as first, second and third prizes. In addition to getting a complimentary entry for the 2012 Pride Parade, the award for first place is $500; second place is $250 and third place is $100. Winners will be announced at 3:00 p.m. at the Seattle Center on June 24.

The Seattle Pride Parade is free to the public. For more information on Seattle Pride events, including the Pride Parade, go to To donate to Seattle Out and Proud, or to buy a ticket for their pre-parade breakfast, go to

About Seattle Out and Proud: Seattle Out and Proud is a non-profit organization based in Seattle, WA, focused on informing and educating the community on LGBT issues through community outreach and produced events. Seattle Out and Proud organizes, produces, and sponsors several events throughout the year, including the annual Seattle Pride Parade, Pride Idol, and the Seattle Pride Picnic. Seattle Out and Proud can be reached at

About Brown Paper Tickets: Brown Paper Tickets ( revolutionized the ticketing industry by putting professional tools for ticketing any-sized gathering in the hands of everyone with access to the Internet, and championed the rights of ticket-buyers with the lowest fee in the industry. Brown Paper Tickets provides free customer service and support through its live, in-house 24/7 call center. With an average hold time of less than 30 seconds, the company's event experts are available to answer questions, provide information about events, and help with ticket sales in English, Spanish, and French. Brown Paper Tickets is the preferred ticketing company for many LGBT organizations. Donation tools, ticketing directly from the event owner's website, and MailChimp email marketing integration make selling tickets to your workshop, networking event, class, sporting event or fundraiser as easy as a few clicks. Brown Paper Tickets is the world's only fair-trade ticketing company, and aspires to inspire giving by donating a portion of each ticket sale to charity, paying its employees to work 40 hours each year for the nonprofit of their choice, and employing a team of "Doers" to make a difference in our communities and to lend a hand to our neighbors. Brown Paper Tickets cares about people over profit, gives back, positively influences communities and hopes to inspire other businesses to do the same.


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