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Event
Ken Auletta discusses his new book, "Frenemies"
We are delighted to present author Ken Auletta, author of the new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)." Mr. Auletta has written the "Annals of Communications" column and profiles for The New Yorker since 1992. He is the author of eleven books, including "Three Blind Mice," "Greed and Glory on Wall Street," "World War 3.0," and "Googled." In naming him America's premier media critic, the Columbia Journalism Review said, "No other reporter has covered the new communications revolution as thoroughly as has Auletta." His conversational partner for the evening will be Rishad Tobaccowala. Mr. Tobaccowala serves as Chief Growth Officer of Publicis Groupe S.A. Note this a ticketed event. One ticket includes a copy of "Frenemies" and two seats (you and a guest!) at this special After Hours program.
"Frenemies" is an intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of "Googled."
Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.
Praise for Ken Auletta and Frenemies:
"However distant, even repugnant, the advertising and marketing business might seem to the average consumer, it is the fuel that drives a First World economy, Auletta argues. . . . Astute, colorful, fully informed. . . . an important if utterly disquieting book."-- Booklist, starred review
"In this well-researched, personality-packed account, [Ken Auletta] examines the baffling choices facing advertisers (hundreds of media channels, billions of smartphones, etc.) and the technological threats to agencies, from ad blockers to targeted, computerized ad-buying. . . . [A] lively narrative, which delves into the major agencies and most corners of the business. . . . A bright, informative take on an industry in turmoil."-- Kirkus, starred review
"Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media." -- Walter Isaacson
"Ken Auletta is a wizard at deconstructing the advertising business of yesterday today and tomorrow. If you're in or interested in media, toss this book at your peril..." -- Barry Diller
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LocationThe Book Stall (View)
811 Elm Street
Winnetka, IL 60093
United States
Categories
| Minimum Age: 14 |
| Kid Friendly: No |
| Dog Friendly: No |
| Non-Smoking: Yes! |
| Wheelchair Accessible: Yes! |
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