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Leasing and Marketing Clinic (Contratos de Arrendamiento y Comercialización)
Springfield Grange
Watsonville, CA
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Purchase tickets in advance using our online credit card payment option below. On-site registration will be available at the event, on a first, come first served basis; cash or check only please.

This two-part clinic will focus on developing leases and marketing strategies for your farm business.

Leasing: This part of the workshop will help you address legal and financial risk mitigation through strong lease contracts. Learn how to create a lease that builds trust between the landowner and farmer, with terms and security that can be sustained over the long haul. Specific topics will include lease arrangements (cash/crop share and   short and long term leases); negotiations, elements of a good lease, and risk mitigation best practices; and clauses (farm business protection, ownership, land use, maintenance, lease rates, rights of first refusal and options to buy).

Marketing: Dina Izzo, Founder of BluDog Organic Services, brings a unique perspective to the importance of marketing strategy and its relationship to profitability. She leaves you with a clear understanding of how to create your marketing success. Learn about how marketing and selling differ, how to scout, evaluate and approach prospective markets, and logistics' role in efficient administration of marketing strategy. Take home relevant worksheets to flesh out details of marketing plan, useful reference information, and a Johnny's Seed catalog.


California FarmLink is a non-profit based in Santa Cruz, founded in 1999, and with a mission to link independent farmers and ranchers to the land and financing they need for a sustainable future. California FarmLink has developed a statewide program of economic development support for beginning, limited-resource, immigrant and other under served farmers across the state. To learn more, please visit:


Descripción español
Contratos de Arrendamiento: Esta parte de la clase te ayudará solucionar riesgos legales y finánciales por  el desarrollo de un fuerte contrato. Aprende fortalece confianza entre el agricultor y propietario, con términos y seguridad que se puede sostener a largo plazo. Temas específicas: Arreglos de arrendamiento (efectivo/cuota de la cosecha y  plazos cortos y largos); negociaciones, elementos de un buen arrendamiento, y mejores prácticas de solucionar riesgos; y cláusulas (protección de su empresa agrícola, propiedad, uso de la tierra, mantenimiento, tasas, derechos de tanteo, y opciones para comprar.

Comercialización: Dina Izzo, fundadora de BluDog Organic Services, trae una perspectiva única sobre la importancia de estrategia de comercialización y su relación a rentabilidad. Te dejara con una comprensión de crear éxito comercial. Aprende la diferencia sobre comercialización y ventas, como investigar, evaluar y entrar mercados potenciales, y el papel de logísticas en la administración de estrategia de comercialización. Al final de la clase, llevaras contigo hojas de actividades y trabajo que te ayudaran crear un plan de comercialización. Información de referencia práctica, y el catálogo Johnny's Seed.
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Springfield Grange (View)
10 Werner Road
Watsonville, CA 95076
United States

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Education > Business

Kid Friendly: No
Dog Friendly: No
Non-Smoking: No
Wheelchair Accessible: Yes!


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