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Digital Marketing 101: The Basics
The Hive @ 55 (13th Floor)
New York, NY
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Digital Marketing 101: The Basics

As DIY producers ourselves, we understand the importance of being community builders first. Gaining a substantial understanding of marketing can be an intimidating but ultimately beneficial way to help plan for your events.

In this workshop, Brown Paper Tickets Digital Marketing Lead, Rachel Wong, will walk you through the five key components of digital marketing and how to get started. Rachel has over five years of digital marketing experience including the direct management of email campaigns, branding and social strategy, SEO and SMO planning, and social advertisements.

Topics to be discussed include:
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Social Marketing or Social Media Optimization (SMO)
  • Interactive Advertisements
  • Online Public Relations

We'll also discuss the free PR and promo resources we have available at Brown Paper Tickets.

Soda and pizza will be provided as complimentary treats for attending. We look forward to seeing you there.

Subway stations: Wall St (2,3,4,5); Broad St (J); Rector St (1,N,R); Bowling Green (4,5)

*Note: Don't forget to tag @BPTNYC on Twitter and Instagram if you're in attendance.



The Hive @ 55 (13th Floor) (View)
55 Broad St
New York, NY 10004
United States

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Name Withheld
Sep 17, 2013 10:19 AM
Name Withheld
Sep 17, 2013 10:16 AM
United States
Sep 16, 2013 8:10 PM
United States
Sep 16, 2013 2:34 PM
United States
Sep 16, 2013 10:44 AM
Donna C.
United States
Sep 16, 2013 10:23 AM

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